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Getting into the Discovery Mindset

Summary:  Successful discovery requires teams to be open to uncovering “unknown unknowns.” Center your discovery efforts around problems rather than solutions. Discovery helps us decide what to build or what direction to pursue. To perform discovery well, we have to adopt a particular mindset: an exploration mindset and an openness to learn new things. The […]

ကိုအောင်မှိုင်း – လူရာဝင်ချင်ရင် စစ်အနိုင်တိုက်ကြ (အပိုင်း ၁၁)

ကိုအောင်မှိုင်း – လူရာဝင်ချင်ရင် စစ်အနိုင်တိုက်ကြ (အပိုင်း ၁၀) (မိုးမခ) အောက်တိုဘာ ၁၀ ၊ ၂၀၂၄ စစ်ရေးဆိုင်ရာ နေရာချထားမှုတိုင်းဟာ ရေစီးဆင်းသလိုပဲ။ ရေဟာ မြင့်ရာကို ရှောင်ပြီး နိမ့်ရာကို အရှိန်နဲ့ စီးလေ့ရှိတယ်။ အင်အားကြီးတဲ့ရန်သူကို ရှောင်ပြီး အင်အားနည်းတဲ့ ရန်သူကို တိုက်ခိုက်ရတယ်။ ဒီလိုပဲ ရေဟာ စီးဆင်းရာ မြေအနေအထားကိုလိုက်ပြီး ပုံစံချတယ်။ စစ်သူကြီးဟာ ရန်သူရဲ့ လှုပ်ရှားမှုကိုလိုက်ပြီး အောင်ပွဲကို ပုံစံချတယ်။ စစ်ရေးဟာ ရေစီးသလို အဆက်မပြတ် လှုပ်ရှားမှု ဖြစ်တယ်။ ဆွန်ဇု SUN TZU ( ဘီစီ ၅၄၄ – ၄၆၉ ) ၄။ ပြောင်းလွယ် ပြင်လွယ်ဖြစ်ခြင်း ( Flexibility ) ပြောင်းလွယ် ပြင်လွယ်ဖြစ်ခြင်း (Flexibility) ဟာ Sun […]

Icon Usability: When and How to Evaluate Digital Icons

Summary:  Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions Icon Usability Effective icons can increase usability by helping users understand and interpret available functionality. However, when poorly implemented, they harm usability and introduce confusion. In Digital Icons That Work, I emphasize the importance of two variables […]

Sneaking: The Deceptive UX Pattern You Never Saw Coming

Summary:  Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket. Deceptive patterns are often employed to boost business growth, but they come at the expense of transparency and customer trust. This article discusses three types of deceptive patterns that all fall under the umbrella of sneaking. […]

7 Tips for Successful Discoveries

Summary:  Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts. Discovery is one of the most challenging parts of the design process because it’s filled with unknowns. The problem you want to […]

Accelerating Research with AI

Summary:  AI can speed up certain research tasks but is currently most helpful in the planning and analysis stages. This article focuses on how publicly available AI tools can help UX researchers in their studies. You’ll want to use your AI tools more heavily for certain stages of research projects and avoid them for others. […]

The Proliferation and Problem of the ✨ Sparkles ✨ Icon

Summary:  The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning. This article features content from the book Digital Icons That Work: A Comprehensive Guide to Enhancing User Experience with Effective Iconography by Kate Kaplan (with a contributing chapter on icon […]

Your AI UX Intern: Meet Ari

Summary:  Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions. We’ve long recommended working with AI tools like you might work with an intern — providing lots of instructions, guidance, oversight, and correction. This analogy helps avoid […]

How Do Generative AI Systems Work?

Summary:  Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language. Want to understand how large language models (LLMs) work without getting too deep into the math? Read on for a greatly simplified explanation of a monstrously complex technical topic. I’m using metaphors to prioritize understanding rather than […]

NN/g’s Free UX Templates and Guides

Summary:  Use this curated set of free NN/g templates and guides for inspiration and to accelerate your product development activities and UX career. To help you overcome creative blocks and speed up your process, we’ve curated a collection of free NN/g templates and guides for UX work and product development. All templates accompany NN/g articles […]