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Telewizja, prasa, ale i TikTok czy influencerzy pokazali swoją siłę w transferowaniu na reklamowane marki rozmaitych interesujących reklamodawców atrybutów w nowym – i pierwszym takim w Polsce – badaniu GroupM, do której należą agencje mediowe Wavemaker, Mindshare i EssenceMediacom. Telewizja doskonale przenosi na marki walor wiarygodności, stabilności finansowej, zaufania, a także przekonania o tym, że […]
Who knew that employees could get sick, thus keeping them out of work for a few days? C-suite executives can’t believe it every single time one of their underlings requests some paid sick leave, which is promoted and protected by the law. No employee should have to worry about their job being in peril because […]
Developer marketing is about connecting with developers by focusing on technical accuracy, honesty, and value. It’s not about flashy ads – it’s about clear documentation, hands-on tools, and building trust. Key Takeaways: Who Are Developers?Developers are practical, self-taught problem solvers. They value clear, upfront info, solid documentation, and working demos. How Is It Different?Unlike traditional […]
Opinions expressed by Entrepreneur contributors are their own. Without a doubt, the digital world is crowded. To stand out, your brand must do more than just offer a great product or service; you need to carve out a compelling corporate identity that really hits home and resonates with customers across the web. Building a strong […]
You can’t add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to know is how to add a link to an Instagram Story. Grab […]
Discover how chatbots for marketing can boost your ROI with enhanced engagement and instant customer responses. What are chatbots? Chatbots are automated software applications designed to simulate human conversation. They interact with users through text or voice, providing immediate responses and performing various tasks. AI chatbots can understand and process natural language, enabling them to […]
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that “Email marketing is not dead.” Frankly, I agree. I’ve seen firsthand how emails, especially newsletters, can show great ROI if done right. So today, I’m here to show you […]
This is a compilation of the most up-to-date stats on artificial intelligence (AI). I’ve scoured the internet’s most reliable and reputable sources to bring you the key AI statistics, facts, and trends you need to know. All of the AI stats included in this article are from recent surveys and reports published in 2023 or […]
Integrated content marketing is essential for any brand that wants to be on the map. It’s an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy for integrated content marketing helps nurture customer engagement long-term and ensures a broader […]
High-performing content involves a lot of teamwork and content collaboration tools help ensure each piece rolls out as polished as possible – bringing maximized results. ClickUp can help you with just that. However, the platform is loaded with so many other features that it may feel tricky to use. That’s why I’ve compiled a list […]