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By now, the HEART framework should be known to every UX designer, as it reaches close to a decade since Kerry Rodden, Hilary Hutchinson, and Xin Fu from Google’s research team introduced the framework to the community. In a nutshell, the framework comprises 5 categories: happiness (H), engagement (E), adoption (A), retention (R), and task […]
Would Steve Jobs consider a cheap working-class British pub cool? What I used to think about Steve Jobs As something of a celebrity and Master of the Tech Universe, a certain mythology follows the figure of Steve Jobs. A black poloneck-and-blue-jeans clad uncompromising visionary. A divinity in John Lennon spectacles without any mortal or contemporary […]
Over 500 million people around the world use Duolingo to learn languages. In this article, we will dive into Duolingo’s engagement strategies and how this company keeps users motivated and coming back to the app again and again. 10 min read · 12 hours ago Collage created by author Duolingo uses the Self-Determination Theory in […]