Written by 
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common.
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s […]
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most often lean and responsible for the entirety of the partner lifecycle. This means that partner marketers are under more pressure than ever to juggle multiple […]
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. Accounts are too broad. Buying Groups are just right. After years of Marketing throwing so-called “leads” over the fence to Sales, and account-based marketing (ABM) […]
Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into foundational ABM tactics, rapid technological and market changes are shifting the focus from maintaining the current strategy to “How can we use ABM in the […]
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from generalized to highly personalized content – and in the diverse range of personas often involved in the buying cycle. For portfolio marketers, understanding these personas […]
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party cookies, changes to email regulations and the growing adoption of AI – all of which require organizations to rethink traditional marketing strategies. In tandem, buyers’ […]
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within the market. The pipeline looks healthy with marketing-sourced and influenced deals. On top of that, you effectively communicate your department’s results to the board and […]