ylliX - Online Advertising Network

User Research is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies […]

Behind the Scenes: Never Trust User Input

This article is the first in a series of posts I’m writing about running various SaaS products and websites for the last 8 years. I’ll be sharing some of the issues I’ve dealt with, lessons I’ve learned, mistakes I’ve made, and maybe a few things that went right. Let me know what you think! Back […]

167: Desktop User Interfaces

Intro topic: Jogging Metrics News/Links: Unholy LLM https://huggingface.co/Undi95/Unholy-v1-12L-13B  The reverse red herring   https://www.blameless.com/blog/the-reverse-red-herring The “ens–tification” of TikTok https://www.wired.com/story/tiktok-platforms-cory-doctorow/  Response letter to Godot is not the new Unity https://sampruden.github.io/posts/godot-is-not-the-new-unity/ https://gist.github.com/reduz/cb05fe96079e46785f08a79ec3b0ef21 Book of the Show Patrick: Math Games with Bad Drawings by Ben Orlin https://amzn.to/48qlg9A Jason:  The Invisible Hook: The Hidden Economics of Pirates https://amzn.to/3LChBff Patreon […]

Leveraging Real-Time User Actions to Personalize Etsy Ads

Introduction Personalization is vital to connect our unique marketplace to the right buyer at the right time. Etsy has recently introduced a novel, general approach to personalizing ML models based on encoding and learning from short-term (one-hour) sequences of user actions through a reusable three-component deep learning module, the adSformer Diversifiable Personalization Module (ADPM). We […]

Personalization Pyramid: A Framework for Designing with User Data

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized […]

SwiftUI Accessibility: Accessible User Interface

Take a look at your app. Notice the collection of buttons, text, images, and other controls you can see and interact with that make up your app’s user interface. When one of your customers navigates your app with Voice Control, Switch Control, VoiceOver, or any other assistive technology, this isn’t the interface they’re using. Instead, […]