ylliX - Online Advertising Network

The So-fine Real-time ML Paradigm

Introduction Each year, Etsy hosts an event known as “CodeMosaic” – an internal hackathon in which Etsy admin propose and build bold advances quickly in our technology across a number of different themes. People across Etsy source ideas, organize into teams, and then have 2-3 days to build innovative proofs-of-concept that might deliver big wins […]

Leveraging Real-Time User Actions to Personalize Etsy Ads

Introduction Personalization is vital to connect our unique marketplace to the right buyer at the right time. Etsy has recently introduced a novel, general approach to personalizing ML models based on encoding and learning from short-term (one-hour) sequences of user actions through a reusable three-component deep learning module, the adSformer Diversifiable Personalization Module (ADPM). We […]