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I’ve been working with this far since 2018 when I was initially hired to set up the first ever Influencer’s Team to visit and report on the fair as well as to speak on stage, complete with a panel of lively discussions. I was also asked to present a keynote. You can read all about the social media team that I formed here: Meet These Interior Design Bloggers at Domotex!
After the successful launch of that project, I was again hired the following year to repeat the concept only to add a trend space – a room filled with carpets that I loved and furniture I had selected from the beautiful Hannover-based design shop, Steinhoff, which you can see and read about here: My Trend Stand at Domotex: The Design and Photos
In 2020, I was brought on again, this time to moderate a panel and give a keynote, along with create a mood board shown at the fair as part of an exhibition. I talk about this more here: Well-being Trend for Flooring 2020
I was asked to partner again with Domotex in 2021 and 2022, but Corona squashed the chance and the show was postponed until post-pandemic times. In 2021, I pitched a concept to create a way for Designers to bring a mood board to life around rugs, an exhibition I’d envisioned to inspire visitors of the fair with various prominent designers based in Germany. I wanted to bring rugs into context – into a living space since I believed this type of exhibition could serve to elevate the fair even more by making it more relevant and exciting for visitors seeking visual stimulation around rugs who also would like to see some trends, ideas and impressions from interior designers.
Once the project was approved, the initial planning was thwarted by the cancellation of the 2022 fair due to Corona. The project was put on ice until we got the green light to plan for January 2023 and happily, it worked out.
What was involved on my side? Lots of you have asked so I wanted to take time today to explain my involvement more thoroughly and also share the lovely spaces with you. Many assumed I only had designed my trend stand or only curated the exhibition and that was it but there was so much involved and I’ve happy to share the process
First, I was asked to pick the interior designers that I wanted as part of the project and to decide on how many we’d involve based on the feedback from Domotex and their budget along with the amount of space we had for the actual exhibit on the fairgrounds. We had originally envisioned 6 designer spaces but ended up with 5 which was the perfect number in the end based on our overall budget and size of the space.
I also helped finalize the exhibition location at the fairground because it needed to be in the perfect spot with the most foot traffic. We went back and forth a lot on this but I wanted a space where I could imagine the most guests would pass through or see it. This was important. In the end, we were placed along with the Carpet Design Awards and their exhibition and stage, so it was the perfect pairing – I was delighted!