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Anni highlights the transformation taking place in the design field, emphasizing a shift from focusing solely on end products to exploring the design processes themselves. “This year, the focus is on design processes: how ideas are developed, how materials are used and reused, and how design can reflect a deep respect for the environment, especially considering the current geopolitical and climate crises”, she explained. Her vision centres on the idea of creating design that serves the city and its people, emphasizing that it’s not just about making more but about making better for the community.
Rethinking the festival’s format was also on Anni’s checklist going forward. “It’s important to reconsider and redefine the format of the event, suggesting that such festivals should tell stories not only about designers but also about their practices.” This perspective not only encourages a broader conversation on the impact of design, but explores its significance not only on a local level but also within a global context. “It’s almost an invitation to understand what it really means to be a designer today—a journey that combines personal growth with a deep sense of social and environmental responsibility.”