How Hims turned awkward men’s health conversations into a $1.6B empire

You’ve probably seen those Hims ads. You know the ones — the wilting cactus that suddenly perks up, or the guy staring pensively at his hairline in the mirror. At first glance, they seem like just another trendy DTC brand with good designers and a meme budget.

But here’s what stopped me in my tracks: in a world where men would rather Google their health symptoms for 3 hours than talk to a doctor for 15 minutes, Hims somehow got millions of guys to not only talk about their health problems… but pay monthly to solve them.

This isn’t just about clever marketing. While their competitors were still making men awkwardly shuffle into pharmacies, Hims built a telehealth empire that’s now worth $1.6B. They turned taboo topics like hair loss and ED into casual conversations — and more importantly, into solutions men actually follow through on.

Hims welcome around 7.5M monthly visitors on the website according to Semrush.

I have signed up for their Erectile Disfunction product and spent hours studying what they did right — or wrong, who am I to judge?