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In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of ‘The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,’. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their […]
CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch. You’re a business owner and you’re interested in reaching out to new customers. You know that data is important. I mean, that’s clear, right? So you put out a survey into the field asking what kinds of products your ideal customers […]
The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 […]
The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional […]
ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard. Are you the sort of person who works really hard, hits your deadlines, runs successful projects, wins over clients, but never seems to get noticed for all that diligence, much less promoted? Do you see other colleagues who put in less […]
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I talk about the Marketing Strategy Pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its […]
The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform […]
CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch. It’s normal for employees to feel angry, or frustrated, or down at times, and it’s very common for their supervisors to notice and to say nothing. Why? Many managers feel that it’s unprofessional to talk about negative emotions at work or […]
The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns […]
Watch any major awards ceremony. Not right now. You’re busy. But what those keen couple of eyes of yours will quickly notice is the way the camera moves. You can also see it on every reality tv, news, and competition show. In fact, once you see it, you’ll never stop noticing it. And while the […]