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The Duct Tape Marketing Podcast with AJ Wilcox
In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies.
AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals. This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.
Key Takeaways
I know we’ve all clicked on a Facebook ad or two before, but have we clicked on a LinkedIn ad? Though we see them every time.
AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He stresses the importance of optimizing ad spend and creating high-impact content. He shares strategies for effective targeting and measuring success, ensuring every dollar spent contributes to achieving marketing goals. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions.
In this episode, you’ll learn how to hack LinkedIn Ads, why Meta struggles to compete, and why all these strategies are essential for long-term agency growth.
Questions I ask AJ Wilcox:
[01:56] What challenges do B2B clients face when using LinkedIn ads effectively, and why do they often find them expensive and inefficient?
[04:45] Can you explain why many businesses struggle with LinkedIn ads and how your approach differs to ensure success?
[05:35] How does the concept of thought leadership integrate with LinkedIn ads? Can you describe the process and benefits of using a boosted post strategy?
[08:21] What common pitfalls should be avoided when running LinkedIn ads to maximize their effectiveness and avoid wasting money?
[14:29] Do you have a specific methodology for managing LinkedIn ads, especially for those new to it or managing multiple clients?
[15:50] Does LinkedIn offer a business manager platform similar to other social media networks?
[18:30] How effective is the strategy of selling a low-ticket item first to convert LinkedIn ad leads into long-term customers?
[19:37] Where can people learn more about your work or connect with you for further insights on LinkedIn advertising?
More About AJ Wilcox:
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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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ActiveCampaign, AJ Wilcox