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The Duct Tape Marketing Podcast with Jeff Walker
In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.
In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. “We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you’re a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time.
Key Takeaways
With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.
Check out the new launch of PFL and Join Jeff’s Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program.
Questions I ask Jeff Walker:
[01:15] What is PLM?
[01:43] What updates are included in the revised edition of your book that would be particularly valuable for someone who purchased the original version?
[03:56] How do you address concerns from people who might think that following a formula means there’s only one way to achieve success?
[06:51] Would you say your success with this method developed organically or was it a case of trial and error?
[12:18] What are the most common mistakes you see people make when they try to follow your method, and where do they typically go wrong?
[14:58] For someone who’s just starting out and doesn’t have a product yet, what would you advise?
[21:39] Where can listeners find more information about your work?
More About Jeff Walker:
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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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ActiveCampaign, Jeff Walker