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Consult with Ease: Personalize Your Customer Stragtegy Using AI

The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy […]

Leveraging Real-Time User Actions to Personalize Etsy Ads

Introduction Personalization is vital to connect our unique marketplace to the right buyer at the right time. Etsy has recently introduced a novel, general approach to personalizing ML models based on encoding and learning from short-term (one-hour) sequences of user actions through a reusable three-component deep learning module, the adSformer Diversifiable Personalization Module (ADPM). We […]