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Tropicana is about to learn if the juice is worth the squeeze. Customers are revolting after the orange juice juggernaut redesigned the shape of its bottles this summer, slimming them from 52 to 46 ounces. The backlash on social media and threats to no longer buy the product is reminiscent of a disastrous 2009 rebrand […]
The popularity of the franchise business model has been growing rapidly in Southeast Asia in recent years, with some of the world’s top brands becoming common sights in the commercial districts and shopping malls of major regional cities in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. While for most countries in this part of the […]
Toy giant Mattel says it “deeply” regrets an error on the packaging of its Wicked movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend, where numerous users shared photos of the URL printed on the back of the boxes for the special edition dolls, […]
Who knew the family film of the year could be so controversial? In what appears to be a major copy-editing snafu, Universal Pictures and toy company Mattel made an unfortunate error with their line of “Wicked” toys. The packaging lists a URL that’s presumably meant to link to the film’s website, wickedmovie.com. However, it instead […]
The packaging for Mattel’s Wicked dolls mistakenly lists the URL of an adult entertainment site instead of the official domain for the film. Wicked, the new theatrical adaptation of the hit Broadway musical, is set to open in theaters worldwide on November 22nd. However, merchandise for the film, starring Ariana Grande and Cynthia Erivo as […]
What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right? If we’re talking about any particular topic, let’s say, “how to train for a marathon,” it’d be very common for us […]
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