ylliX - Online Advertising Network

What is a niche market? 10 examples in 2025

Selling online is a tough business. There’s no shortage of competition and shoppers are bombarded with product offers everywhere they turn on the internet. But niche products may be your saving grace. By ditching the one-size-fits-all-approach and offering specialized items in your eCommerce store, you could potentially reach a stronger, more passionate group of consumers […]

Niche downsizes office space after March layoffs

Strategic decisions around location, leadership and sustainability are key drivers of business growth. In this month’s Power Moves, sustainability takes center stage — whether through downsizing office space to align with post-pandemic workforce needs or expanding facilities to meet the demand for clean-energy manufacturing. Leadership changes at nonprofit Sustainable Pittsburgh and the announcement of a […]

Advice Line: Growing Beyond Your Niche

This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line. First, Oni from Fort Worth has developed a two-in-one game designed to […]

To Niche or Not to Niche

Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. […]