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When it comes to establishing an online presence, web hosting is a fundamental aspect that can (quite literally) make or break your website. Whether you’re making a website for your personal brand or launching an eCommerce website, making informed decisions about hosting expenses is crucial. However, with so many options to consider, understanding web hosting costs and finding ways […]
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content’s converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if people arrive at your content. And as much as […]
In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most often lean and responsible for the entirety of the partner lifecycle. This means that partner marketers are under more pressure than ever to juggle multiple […]
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29 Apr in Use Cases, Best Practices The digital age continues to reshape the journalistic landscape: ink-stained pages have given way to pixelated screens, and readers flock to digital platforms for their daily dose of news. In this dynamic environment, the survival of media depends on more than just quality content creation. They must also […]
The transcript below may be for an earlier version of this episode. Our transcripts are provided by various partners and may contain errors or deviate slightly from the audio. Shankar Vedantam: This is Hidden Brain. I’m Shankar Vedantam. We’ve all been there: you park your car in a giant lot, only to come back […]