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How Intent Data and AI Can Come Together to Produce Better Personalization – TechTarget […]
“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of B2B sales organizations will transition from more intuition-based selling to a data-driven approach by 2025. And with an increased focus on data, it’s critical for […]
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing at HashiCorp) to discuss Building Partner Pipeline: How to Drive Demand With & Through Partners. This discussion uncovered a treasure trove of tactics that partner […]
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from generalized to highly personalized content – and in the diverse range of personas often involved in the buying cycle. For portfolio marketers, understanding these personas […]
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party cookies, changes to email regulations and the growing adoption of AI – all of which require organizations to rethink traditional marketing strategies. In tandem, buyers’ […]
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within the market. The pipeline looks healthy with marketing-sourced and influenced deals. On top of that, you effectively communicate your department’s results to the board and […]