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I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an influencer they trust. In my role at Nickelodeon, I work […]
MrBeast, the world’s most popular YouTuber, regularly works with brands on sponsorship deals. A recent court filing included six decks MrBeast’s team made to pitch brands like GM, Ford, and LG. The documents show how a creator with hundreds of millions of fans positions himself to sponsors. Thanks for signing up! Access your favorite topics […]
If YouTube was the Starship Enterprise to the creator’s Captain Kirk, then YouTube Studio is Spock and the bridge all rolled into one. Nerd analogies aside, YouTube Studio is the creator’s control room, where you can manage and monitor your videos. It’s an incredibly powerful tool and something content creators must get to grips with […]