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Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, […]
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from generalized to highly personalized content – and in the diverse range of personas often involved in the buying cycle. For portfolio marketers, understanding these personas […]
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After […]
Here at Buffer, we think a lot about visual content — images and carousels are one of the best types of content to post for engagement, after all. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we […]