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How Intent Data and AI Can Come Together to Produce Better Personalization – TechTarget […]
“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of B2B sales organizations will transition from more intuition-based selling to a data-driven approach by 2025. And with an increased focus on data, it’s critical for […]
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from generalized to highly personalized content – and in the diverse range of personas often involved in the buying cycle. For portfolio marketers, understanding these personas […]