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The 7 Ways You Might Be Doing Email Wrong

 The Duct Tape Marketing Podcast with Jay Schwedelson In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. Jay Schwedelson also […]

Is Your Company Reading Data the Wrong Way?

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch. You’re a business owner and you’re interested in reaching out to new customers. You know that data is important. I mean, that’s clear, right? So you put out a survey into the field asking what kinds of products your ideal customers […]

An SAS Rescue Mission Mission Gone Wrong

Norman Crockatt is not a well-known name, but the British intelligence officer was responsible for one of the most controversial decisions of World War II. When the War Office in London created Military Intelligence Section 9 (MI9) on December 23, 1939, it chose the 45-year-old Crockatt to head the new organization. The former head of […]

When Doing Right Feels Wrong | Hidden Brain Media

The transcript below may be for an earlier version of this episode. Our transcripts are provided by various partners and may contain errors or deviate slightly from the audio. Shankar Vedantam: This is Hidden Brain. I’m Shankar Vedantam. Have you ever had one of those conversations where half the people in the room have a […]