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ABB’s New Brand Positioning: A Vision for the Future

ABB’s New Brand Positioning: A Vision for the Future ABB has unveiled its new brand positioning, “We help industries outrun – leaner and cleaner.” This strategic shift marks a new phase in ABB’s evolution as a leader in electrification and automation, following a successful transformation. The focus is on what ABB aims to represent in […]

How to Create a Content Strategy Framework That Works

Ever felt like you’re putting in a lot of effort to create content and distribute it on all possible channels, yet the results are underwhelming? Putting in place a clear content strategy framework might be the solution to your troubles. Furthermore, fine-tuning content across various platforms and strategically scheduling social media posts can significantly amplify […]

Brand Entity SEO – Whiteboard Friday

Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said about your brand with on-page text, say it again through comprehensive schema markup. This brand-splaining of your entity to Google reconfirms its key attributes and is a critical step to Google accepting that information as […]

How to to Pitch Your Brand or Retailer to Fashionista

At Fashionista, we’ve always been passionate about independent and emerging brands and small boutiques. We believe they represent the future of the industry, and the future of this website. So, we’re doubling down on covering (and servicing) this segment of the industry, in which (not to brag or … Continue reading Source link

From Conviction to Conversion: How Belief-Driven Design Can Build More Trustworthy Websites

Allan Peters’ recent talk at Circles 2024, titled “Chasing Dreams, Not Dollars: The Power of Letting Conviction Lead Your Career,” wasn’t just a motivational rallying cry for creatives—it offered profound insights into how belief-driven work can lead to tangible success. For those of us in the design world, this approach isn’t only about finding fulfillment; […]