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In an increasingly interconnected and competitive business world, language mastery has become a key factor for success. Companies that train their employees in languages not only improve their productivity but also expand their global opportunities. At Bridge, our mission is to provide language learning that adapts to the demands of today’s business world, empowering teams […]
The Duct Tape Marketing Podcast with John Janstch [01:01] How does somebody become a customer experience expert? [02:48] How do you unify decision-makers in an organization around a customer experience vision? [05:27] As the pandemic’s impact led to relaxed customer service, are we now entering an era where customers have heightened expectations? [06:56] What […]
This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. Accounts are too broad. Buying Groups are just right. After years of Marketing throwing so-called “leads” over the fence to Sales, and account-based marketing (ABM) […]
The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns […]