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Wallace Real Estate elevates luxury market service with more than 30 sales professionals achieving Institute for Luxury Home Marketing membership | Knoxville Chamber

More than 30 real estate professionals at Wallace Real Estate are setting themselves apart in the competitive luxury market by earning membership in the Institute for Luxury Home Marketing.   Membership is earned through participating in a rigorous two-day professional development session, which was held at Gettysvue Country Club. The Wallace agents who have recently […]

Picture This! Marketing in three Elements

The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, […]