How sleep tourism became a booming business for hotels

From AI-enhanced smart beds to ‘pillow menus,’ hotels are looking to cash in on sleep as the new wellness travel trend.

Set on a serene campus featuring adobe walls and eucalyptus trees, Canyon Ranch Tucson offers a unique travel experience. This Arizona property is credited with creating the wellness resort concept. But one of its latest trendy offerings isn’t focused on the top-notch spa, excellent cuisine, or hiking trails that tend to get raves from well-heeled travelers.

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