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Celebrating Louis Vuitton’s Legacy in New York
Louis Vuitton is officially opening its new 57th Street retail space, merges fashion, culture, and hospitality. Temporarily located at 6 East 57th Street while its 5th Avenue flagship undergoes renovation, this store offers New Yorkers a multi-faceted shopping experience. Featuring an exclusive collection of items, a café, and a chocolate shop, the store will showcase Louis Vuitton’s heritage within sculptural interiors designed in collaboration with Shohei Shigematsu of OMA.
Louis Vuitton’s long-standing connection to New York dates back to 1898 when the House began selling its products in the U.S. The brand opened its first standalone store in New York City on 57th Street in 1980. Now, this new 57th Street location continues the brand’s tradition of blending ‘French art de vivre’ with New York’s metropolitan energy. The store opens on November 15th, 2024 to become the largest Louis Vuitton space in the United States.
images © Louis Vuitton
a towering atrium of soaring sculptures
Located near the Fifth Avenue and 57th Street corner, the Louis Vuitton store occupies a landmark Art Deco building known for its large arched windows. While the exterior remains largely untouched, the store’s interior introduces visitors to a grand atrium. Designed in collaboration with designer Shohei Shigematsu of architecture studio OMA, this installation brings the French brand’s trunk-making heritage to life in the form of towering sculptures. Each of the four towers rises sixteen meters. Iconic Courrier Lozine 90 trunks are stacked and aligned to form twisting, zigzagging structures. Materials like Monogram canvas and metallic finishes bring out Louis Vuitton’s iconic designs.
The atrium offers more than just towering trunks; a 16-meter-high wall made of mirrored Louis Vuitton bags creates a sculptural architectural feature. This wall, built from rows of alternating Keepall and Speedy bags, adds rhythm and movement to the store’s design. Alongside, oversized murals display the patterns of Yayoi Kusama and Takashi Murakami, nodding to the brand’s collaborations and its ongoing reinterpretation of classic motifs.
interiors include repurposed furniture and locally sourced artwork
A Five-Floor Exploration of Louis Vuitton
Across four of the five floors, each section opens up into the central atrium, allowing natural light and an open, airy feel. Louis Vuitton’s commitment to sustainability is visible in the store’s design choices. Furniture from the previous location has been repurposed here, while newly curated pieces include collectible vintage and modern designs from noted creators like Carlo Mollino and Charlotte Perriand. Artwork by American and NYC-based artists, such as Todd Eberle and Caio Fonseca, adds a local touch to the interiors, bridging luxury and a sense of place.
The store’s layout dedicates each floor to specific Louis Vuitton categories. The first floor features an extensive selection of leather goods, including bags, accessories, and travel items, with on-site artisans for personalization. The second floor presents the women’s collection, while the third floor is dedicated to the men’s line. The fifth floor offers private lounges and showcases the Art de la Table and Objets Nomades collections. This floor also includes an exclusive “secret room,” where high jewelry and timepieces are displayed in a loft-inspired setting.
the store’s fourth floor includes Le Café Louis Vuitton, a café and library with books curated by Ian Luna
a fusion of culture and cuisine
On the fourth floor, visitors encounter Le Café Louis Vuitton, a café and library concept. Designed with a warm, loft-inspired atmosphere, the café features wall-to-wall books curated by editor Ian Luna, with a focus on New York artists and themes. Shelves display about 650 titles, including selections from Louis Vuitton Editions, reflecting art, architecture, and fashion.
Louis Vuitton brings the culinary expertise of French chefs Arnaud Donckele and Maxime Frédéric to New York in a way that is refined but approachable. Collaborating with local chefs Christophe Bellanca and Marie George, the café offers an inventive menu of luxury snacks, from truffle raviolis embossed with the flower Monogram to Damier-patterned tartlets. This concept will bring a casual yet sophisticated dining experience with French and New York influences.
a grand atrium hosts a unique installation of sixteen-meter-high trunk towers
each floor is dedicated to a specific category, from leather goods to menswear
For chocolate lovers, Le Chocolat Maxime Frédéric debuts its first U.S. location here, offering signature chocolates crafted by Frédéric’s team in Paris. From classic chocolate bars to playful creations like the Vivienne on a Malle, this chocolate line incorporates premium ingredients sourced from France, Vietnam, and beyond. Each piece celebrates Louis Vuitton’s meticulous attention to detail and high standards in quality and flavor.
To celebrate this store opening, Louis Vuitton introduces a capsule collection inspired by New York City’s iconic style. Highlights include the Neverfull Inside Out in a taxi-yellow color, a Speedy Soft bag with vibrant tags, and the Capucines, paneled with skyscraper motifs. The men’s collection features pieces inspired by the city’s license plates, bringing in a nod to Louis Vuitton’s heritage with the playful phrase, ‘LV since 1854.’