Insight Timer has around 25 million installs and 3 million monthly active users.
The app generated $1.1M in revenue in January, sitting at position number 6 in the category below Calm, and Headspace and having almost the same revenue as 3 other mental health apps.
Meditation apps are in fierce competition. With so many options, what keeps users using one app over another? A big part of it comes down to user experience.
Insight Timer enjoys a 4.9 rating with almost 500K reviewers on the App Store.
Looking at the reviews, it is the best meditation app in the world.
How did they do it?
I used the app for a long time and it felt like the best user experience for practicing mindfulness. Registration is a breeze, no long compulsory onboarding, easy access to thousands of free resources along with a minimalist interface and lightweight gamification — what else would you wish for?