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How Insight Timer monetizes 25M users

How Insight Timer monetizes 25M users


Insight Timer has around 25 million installs and 3 million monthly active users.

The app generated $1.1M in revenue in January, sitting at position number 6 in the category below Calm, and Headspace and having almost the same revenue as 3 other mental health apps.

Meditation apps are in fierce competition. With so many options, what keeps users using one app over another? A big part of it comes down to user experience.

Stats
Stats on the app revenue

Insight Timer enjoys a 4.9 rating with almost 500K reviewers on the App Store.

Looking at the reviews, it is the best meditation app in the world.

How did they do it?

I used the app for a long time and it felt like the best user experience for practicing mindfulness. Registration is a breeze, no long compulsory onboarding, easy access to thousands of free resources along with a minimalist interface and lightweight gamification — what else would you wish for?



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