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Roni Sagi recently captured hearts on season 19 of America’s Got Talent, taking second place with her unique dog-dancing performance. Her “paw-inspiring” performance wasn’t just about her dancing or the amazing bond she shares with her dog, Rhythm—it was a full-on emotional experience. Her success on AGT shows how telling your story can truly resonate with your audience—and that’s something we can all learn from.
We sat down with Roni, fresh off her AGT run, to learn more about her experience of making a website that reflects her unique artistic style. Her site is a perfect example of how small business owners and creators can build a recognizable presence both online and offline.
Feeling inspired and ready to create a website of your own? Get started with Wix.
https://www.youtube.com/watch?v=ee92Npm-8rc
Keta Tov means good vibes
Roni’s website, Keta Tov (which translates to good vibes), built on Wix, is a natural extension of who she is as a creative.
The moment you land on the site, you’re greeted by a gallery of bold photos that capture Roni and her canine crew (yes, there are four dogs in total, Bailey, Pessah, Martha and, of course, Rhythm)—a true showcase of her artistry.
What’s more, her website has subtle movements at every touch. Whether it’s the elegant use of hover motions or video loops, Roni’s site manages to mirror her refined dance moves that are always center stage.
Let’s dig deeper into Roni’s creative process of creating a website, sharing how it's not just a portfolio, but a site promoting her courses and subscription packages for other dog owners.
https://www.youtube.com/watch?v=srtTAVrsza4
Finding her rhythm in web design
Take a closer look at how Roni turned her passion into a business. She didn’t just put together a website—she made sure every part of it felt like her, from the way she connects with her audience to how she presents her courses. For Roni, it’s not just about selling her services; it’s about sharing her love of dog dance with others.
The planning phase: from mood board to photo shoot
Before diving into the design of her site, Roni took the time to plan everything out carefully, starting with a mood board. She pulled inspiration from a variety of sources to create an aesthetic that would guide the look and feel of her site. This mood board helped her stay focused on the visual style she wanted and gave her a foundation for every creative decision moving forward.
Want more help on how to plan a website? First, understand all the benefits of a website and what makes a good website.
Roni then organized a photo shoot specifically for her website. The idea of the photos was to capture both the movement and the bond she shares with her four-legged dance partners.
She wanted that philosophy to be front and center on her site, so the shoot captured moments that highlighted her dogs' personalities and her relationship with them, showing how much deeper the bond goes than just the physical performance."It ties back to what Roni emphasizes in her classes: the connection comes first, and the dance follows.
What we can learn from this
This approach is a great example of how your brand’s visuals should align with your core values. Whether it’s through imagery, colors or design choices, everything on your site should tell the same story, just like how Roni’s site reflects the deep connection she shares with her dogs.
Pro tip: Even if you don’t have the budget for a professional photo shoot, you can take photos on your own. Be sure to map out the style in advance. Try using Wix AI tools for image auto-enhancement, which optimizes images by analyzing and tweaking the color, contrast, brightness and sharpness. Or, test out auto-background removal to clear out background noise and make images pop.
Mapping out the look and feel
After completing the photo shoot, Roni moved on to mapping out the look and feel of her website. She found some inspiration from Wix templates, but ultimately decided to build her site from scratch, giving her the freedom to design something that felt truly authentic to her brand.
Roni experimented with various color schemes and fonts to find the right vibe for her site. She also focused on functionality, deciding whether to keep everything on one page or create separate sections to showcase different aspects of her business.
Since selling her dog training courses was a key feature, Roni thoughtfully planned the layout of content and visuals considering how visitors would navigate the site and aimed to present her services clearly while remaining true to her brand's essence.
What we can learn from this
For small business owners creating their own sites, this step in the process is critical. Your site’s appearance matters, but how it functions for your customers is just as important. Roni’s approach shows the importance of balancing design and usability to create an effective online presence.
Pro tip: Wix offers a full suite of totally customizable tools to level up and align all your branding efforts, like a logo maker and AI design tools. Plus, in the Wix Editor, you have access to plenty of pre-made color palettes and customizable settings. You can automatically apply your color theme across your site or apply the colors of your theme to any element on your site.
Getting it right: a business, not just a website
For Roni, her website is more than just a digital space—it’s her business and her source of income. So, getting it right was paramount.
“As soon as I posted, ‘Now I’m opening an online course website,’ immediately people responded,” recalls Roni.
She drew inspiration from platforms like MasterClass. On MasterClass, you often get a sneak peek—a few seconds of video or a small glimpse of what’s inside each course, which draws you in. Roni mirrored this on her own site, giving visitors a taste of what to expect from her courses.
But there was another question Roni had to ask herself: Would she give away any content for free?
Roni took a leap of faith and decided to offer a smaller, introductory course for free. It was a smart move that paid off. Offering a “try for free” option allowed potential customers to experience her teaching style and witness the bond she shares with her dog.
This approach guarantees that Keta Tov is both visually appealing and well-suited to her business goals. By offering a preview and a free course, Roni has set herself up for success, using her site as both a showcase and a tool to grow her business.
Pro tip: If you’re also in the business of selling online courses, check out these designer-made online education website templates for inspiration.
Unleashing the best features for Roni’s site
Beyond the design and user experience, Roni’s website is set up to run her business efficiently. Here are some of the Wix specific website features that Roni used, all in the pursuit of creating a professional website with a sense of movement.
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Managing payments: She accepts payments directly on the site through Wix Payments, offering customers both single payment options and flexible payment plans. This gives her audience the convenience and flexibility they need when purchasing her courses.
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Tapping into social proof: Roni also understands the importance of building trust, so she includes testimonials from clients who have taken her classes. These testimonials foster social proof and make potential customers feel confident about their decision to buy.
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Making legal terms easy to understand: Alongside this, she ensures her legal terms and conditions are clearly laid out, meeting industry standards for transparency and professionalism. Visitors to her site know exactly what they’re getting and the terms they’re agreeing to, which is key for any small business.
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Connecting with the community: Another great feature on her site is the integration of the Wix Community tool on each class. This allows participants to join group discussions with others who have taken the same class, adding an element of connection and support.
Plus, Roni provides detailed descriptions of each course, making it easy for visitors to understand what they’ll be learning and what’s included. In addition, members-only sections offer exclusive content and perks, fostering loyalty and long-term engagement with your brand. Adding a group forum, like Wix Groups encourages community interaction, allowing members to connect, share insights and strengthen their relationship with your business.
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Infusing video elements: While Roni sells her video courses, she uses a video feature that offers a little teaser when a user hovers over the image. This is called an entrance animation, which is a way make a website feel more dynamic and engaging by smoothly introducing elements as users scroll or navigate. Not only does this entice them to click, it offers an interactive component that highlights her business.Check out how to add and customize animations.
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Utilizing hover interactions: Hover interactions enhance user engagement by providing intuitive, responsive feedback that guides users and makes navigation clearer. This subtle visual effect can reveal additional information without cluttering the design. For example, when you hover over Roni’s images you see the dogs moving, or you see Roni getting a sweet kiss from one of her poochies.
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Wix Pro Gallery: The Wix Pro Gallery lets you showcase images, video and text in a single multimedia display. You can choose from various layouts, customize the design, adjust settings and explore advanced options to suit your needs.
Pro tip: Before you make it official and kick off your site, be sure to use this website launch checklist.
Paw-inspiring takeaways
Roni’s ability to blend creativity with a strategic online presence is a reminder that success doesn’t just comefrom honing your craft, but also from building a brand that resonates with your audience.
For small business owners, building a website that’s both functional and reflective of your brand’s identity is essential. Whether you’re showcasing products, services or creative work, your site is an opportunity to tell your story visually.
Here are some takeaways for getting your own small business online:
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Tell your story: Whether you’re performing on stage or running a website, connecting with your audience on a personal level can make a big difference.
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Keep it simple: A clean, well-organized website like Keta Tov ensures that your content shines through without unnecessary distractions.
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Show your personality: Your website is an extension of you, so make sure it feels true to your brand. Authenticity is what people respond to.
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Turn challenges into opportunities: According to Roni, "when you face a challenge, or some doubts or something that makes you kind of think, I'm not sure if I can do it or if this is the right thing for me. I think that it's really important to kind of take a step back and ask yourself, what's the opportunity here?”