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The energy at Cork Elite Manila in BGC was electric as
CHERRY Philippines and its celebrity brand ambassador, Ms. Heart Evangelista-Escudero, hosted the highly anticipated “Strike a
Pose” event on November 4, 2024.
The event offered more than an opportunity to meet Heart, a renowned fashion icon; it encouraged creativity and self-expression. Winners of the CHERRY Strike a Pose contest gathered in stylish ensembles inspired by Heart’s signature looks, celebrating their passion for fashion and individuality.
(L-R) Ms. Agnes Conopio – CHERRY Philippines’ PR Head, Ms. Heart Evangelista-Escudero – CHERRY Philippines’ Celebrity Ambassador, and Ms. Michelle Ngu-Cindo – CHERRY Philippines’ COO
A Fashionable Welcome
As guests arrived, there was a palpable sense of anticipation surrounding the event and the opportunity to meet Heart Evangelista. Attendees gathered not only to engage with her but also to connect with the CHERRY brand, recognized for its innovative smart devices and lifestyle products. Heart extended a warm welcome to media partners, bloggers, and contest winners, greeting them with genuine enthusiasm.
She shared her
perspective on fashion, noting, “Fashion is not just about what you wear;
it’s about how you feel in what you wear. Every outfit tells a story, and I
love seeing how people interpret that.”
Heart and Ms. Michelle, posing for the cameras on stage
The COO of CHERRY Philippines, Michelle Ngu-Cinco, welcomed everyone
and expressed her excitement about Heart joining the CHERRY family.
“It is no longer a secret that we recently announced Ms. Heart
Evangelista-Escudero as our fashionably smart brand ambassador. We are
very happy to have her with our growing roster of IoT or smart devices
that promote convenience,”
Ms. Michelle said.
CHERRY Celebrity Ambassador Heart Evangelista and Janeena Chan, who hosted the event
Heart’s presence, coupled with the company’s mission, set the perfect tone
for an inspiring event.
Showcasing CHERRY’s Fashion-Forward Tech
As part of the celebration, Heart introduced some of her favorite CHERRY
products, blending style with technology. One standout was the CHERRY Move
and View, a product she described as her “personal, on-the-go mobile smart
TV.” With its 32-inch FHD IPS screen that rotates, powerful built-in
speakers, and an 8MP camera, Heart highlighted how it enhances her
entertainment experience anytime, anywhere.
“It’s like your own personal, on-the-go mobile smart TV. Imagine a
32-inch FD IPS screen that you can rotate, built-in speakers that pack a
punch, and even an 8MP camera! Plus, it comes with built-in apps ready to
enjoy anytime, anywhere,”
Heart shared, emphasizing its user-friendly features.
Using the CHERRY Wireless Karaoke Dynamic speaker, Heart sang “A Whole New World” for the audience, which included members of the media.
Heart also introduced the CHERRY KTV series, which brings at-home
entertainment to another level. For security, she highlighted CHERRY’s
reliable security cameras, and for a cool home environment, CHERRY’s fans
made the list. She even mentioned essentials for pet owners and
health-conscious individuals, such as CHERRY’s air treatment devices and the
all-new Core Flasks, a modern hydration solution.
Heart uses the CHERRY Core Flask to stay hydrated
With each product, Heart
showed how CHERRY effortlessly integrates style and function, making
everyday life not only more convenient but also more enjoyable.
CHERRY Core Flask is available in several colorways, including these pastel hues.
Celebrating Self-Expression through Fashion
The event extended beyond a product showcase, serving as a celebration of individuality. Heart encouraged the Strike a Pose winners to keep expressing themselves through fashion, stating with genuine enthusiasm, “Take risks with your fashion choices, and let your personality shine through.”
Heart Evangelista with “Strike a Pose” Winners
For Heart, fashion is not only about looking good; it’s about feeling
empowered in what you wear. Her words resonated with the audience,
especially the Strike a Pose winners, who had already demonstrated their
creative flair through their fashion-forward poses inspired by her style.
Agnes Conopio, CHERRY’s PR Head, also expressed gratitude to everyone
who participated in making the event a success.
“We’re very thankful to the media, bloggers, partners, and to all the
participants of the CHERRY Strike a Pose contest. At CHERRY Philippines,
we believe in the power of creativity and self-expression, and today is
all about embracing that spirit,”
she said.
Miss Agnes’ words highlighted CHERRY’s commitment to empowering individuals
to express themselves through style and innovation.
Memorable Takeaways
As the event concluded, attendees departed with more than just pleasant memories. Each guest received a gift bag from CHERRY Philippines, which included either the CHERRY Core Flask and CHERRY High Speed Ice Cooling Fan or CHERRY’s New Bluetooth Speaker. These items reflected CHERRY’s commitment to enhancing daily life with practical and stylish products.
CHERRY’s Strike a Pose event with Heart Evangelista transcended a standard brand collaboration, serving as a tribute to individuality, creativity, and self-expression. The occasion celebrated Heart’s personal approach to fashion, encouraging others to embrace and express their unique styles.
Congratulations to CHERRY’s Marketing and PR Teams for successfully mounting the event!
I personally witnessed the event at Cork Elite Manila as a CHERRY Media Partner and I managed to record some videos of the gathering. Stay tuned for my quick vlog but for now, allow me share these photos.
With Ms. Agnes Conopio, CHERRY Philippines’ PR Head
With Ms. Janeena Chan, Celebrity, Host, and Actress. She hosted the event wonderfully.
With Ms. Michelle Ngu-Cinco, CHERRY Philippines COO