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SEGA Emojam emoji pager for kids is a quirky clash of past and present cultures - Yanko Design

SEGA Emojam emoji pager for kids is a quirky clash of past and present cultures – Yanko Design


You’ve probably heard about how some people bemoan the degradation of literacy thanks to “txtspeak” which abbreviated words to avoid hitting the SMS character count cap. Although that may be a thing of the past now that we have longer limits and more flexible messaging services, a newer trend is to completely replace words with their more expressive iconic equivalents: emojis.

In less formal settings, a string of emojis instead of a full paragraph could be more efficient and even fun, and SEGA thinks it could actually be a good thing for kids. Adults might roll their eyes at the thought, but these cute devices might remind them of their own past when text in a single scrolling line was the way to communicate. Of course, these kids have it easier with smileys and icons that can paint a dozen words.

Designer: SEGA

Given how many icons, objects, and faces are now included in the set of emojis almost universally understood by everyone, it wouldn’t be surprising to learn that some people can carry out conversations without typing a single character. Of course, just like any iconography, some images or expressions can be open to interpretation, but that’s also precisely the point with this “Emojam” pager from SEGA. It’s like developing a secret coded language that only you and your close friends can understand.

With this emoji pager, kids can “type” 10 emojis from a selection of 1,100 emojis to send to their friends. That’s quite a lot, especially when you consider that the device only has three buttons. Interpreting the sequence of icons correctly is also part of the fun, making communication more active and less mechanical like the way adults communicate with each other today.

As a device designed for kids, SEGA Emojam has a few safety features to protect their emotional and mental states. It’s a Wi-Fi-only device that can only have 100 people on its friends list, and group chats are limited to five people only. More importantly, you can only add a friend after you physically tap two devices together, which means it will be someone you’ve at least met face-to-face once. The library of emojis, vast as it may be, doesn’t include harmful imagery either.

Admittedly, the idea of an emoji pager might sound cute but its commercial success might be a bit questionable. Still, SEGA definitely thinks it will be a hit among Japanese kids, especially with special emojis from popular franchises like Sanrio. The SEGA Emojam pager launches on December 10 for 7,150 JPY, around $47, though it isn’t clear if it will require a paid subscription to use.



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