We Tried Good American’s Soft-Tech Denim to See If the Lift Is Really Magical

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Good American is known for its innovative material, B-corp certified production, and inclusivity when it comes to sizing. To be frank, I wish every denim brand looked a lot more like this one. And when I heard the label was re-launching its bestselling Soft-Tech jeans for fall, I knew PS editors had to be among the first to test out the new selection. GA introduced some of its signature silhouettes, like the Good Waist Palazzo Jeans, Good Curve Bootcut, and Good Petite, in this curve-hugging fabric that’s honestly pretty game-changing (not to give everything away right here on the spot).

What’s so great about the Soft-Tech denim? It’s one of the most sustainable fibers on the market, according to the brand, blending a lightweight, silk feel and TENCEL™ to create a flexible and soft jean that magically lifts and flatters in all the right places. In other words, it provides a surprising amount of structure for feeling like a pair of leggings when you pull them on.

PS editors are well-versed in product testing, and we’ve tried some of the most renowned denim brands on the market — from Madewell to Levi’s to Gap — so we took a very meticulous approach to delivering our reviews. Ahead, you can see photos of us modeling four different styles; read about our experiences not just wearing, but washing these jeans; and choose the pair that’s right for you if you’re down to invest. Sorry for yet another spoiler, but I highly doubt you’ll regret it.