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Canalys has released its list for the top 5 phone brands in the Philippines for Q3 of 2024, and the results surprised us: while Transsion group (itel, Infinix, TECNO) remains on top, OPPO is the biggest plot twist in the rankings showed by Canalys. For the first time in a while, OPPO is now at number 2 with a market share tied with realme–but pulled off a whopping annual growth of 91%.
The reasons OPPO emerged strongly in the Q3 2024 of Canalys include its successful marketing campaigns for the Reno11 and Reno12 series, which also involved getting A-List celebrities like Bea Alonzo and SEVENTEEN (BSS). OPPO’s pricing on its phones may be a bit on the premium side, but you’re getting great software optimization with all of its AI-powered improvements for ColorOS.
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It’s also worth noting that OPPO is among the first to introduce AI Eraser in the Philippines starting with the Reno11 series, and expanding AI features further with the Reno12 series with things like AI Linkboost for better overall connectivity and AI Studio for creating fun avatars.