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The Duct Tape Marketing Podcast with Joe Crisara
In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisara, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
Joe’s “don’t worry about it” mentality, is rooted in his blue-collar upbringing where his father often provided services for free, and once nearly led him to bankruptcy. Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. Instead, it’s about offering high-quality, long-term solutions that anticipate future problems. Now, through his ‘Pure Motive Service’ approach, Joe provides options that cater to different needs and budgets while ensuring excellence and proactively preventing issues.
Joe’s ‘Pure Motive Service’ involves providing solutions that prioritize:
- Quality
- Reliability
- Safety
- Health
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
- Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
- The concept of ‘pure motive service’ involves providing solutions prioritizing quality, reliability, safety, and health.
- Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
- Marketing plays a vital role in communicating the value of a service and building trust with customers.
Chapters
[00:00] Introduction and Background
[01:20] The Pivotal “Aha” Moment
[04:31] Offering Multiple Options and Pricing Strategies
[07:57] Pure Motive Service and Anticipating Needs
[11:53] Articulating Solutions and Selling Premium Options
[18:08] The Role of Marketing in Delivering Exceptional Service
More About Joe Crisara:
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This episode of The Duct Tape Marketing Podcast is brought to you by:
Oracle
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Wix
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