What is Diversification in Investing? (2024 Guide)

Diversification is a risk management tactic that involves spreading your investment dollars across a wide range of financial instruments, industries, and assets. That way, if the value of a single investment, sector, or asset class suddenly sees dramatic declines, the entire portfolio doesn’t suffer, ultimately protecting investors from volatility-related risks.

You can diversify your investments in multiple ways.

The first way to diversify only provides protection against the sudden decline of a specific stock. For example, if you’re a tech investor, instead of simply investing in Apple or Amazon, you would invest in a wide range of technology companies. If Apple were to suddenly not be able to sell an iPhone, the stock would tank. If you only invested in Apple, you would experience substantial losses.

On the other hand, if your investment funds are spread across a wide range of different companies, gains in other stocks would offset the losses you experience in your Apple shares.

The idea behind industry diversification is to protect yourself against declines that affect an entire industry or sector of the economy. By investing in different industries, you can offset industry-wide declines within your portfolio.

Think about the dot-com bubble. During the bubble, investors were fixated on the technology sector. Anything with “dot com” in its name generated investor interest. But like all market bubbles, the dot-com bubble eventually popped. When that happened, the tech sector as a whole felt tremendous pain.

If you only invest in technology, and this type of event happens again, you would be subject to significant losses. On the other hand, if you spread your money out across the technology, oil and energy, health care, consumer goods, and industrial sectors, the gains from sectors outside of the technology sector would help to shield your portfolio from overwhelming losses.

Known as asset allocation, this option for bringing diversity into your portfolio helps protect investors against the collapse of an asset class as a whole. For example, just take a look at the history of the stock market. Throughout the years, there have been devastating stock market collapses, most of which have been heavily correlated with economic conditions.

When economic hardship hits, investment interest tends to fly out the door, leading to incredible declines across the stock market. During these times, if your portfolio consists only of stocks, you can expect to experience painful losses.

To protect against these losses, investors invest in multiple different types of investments. For example, they may include fixed-income securities, gold, and silver in their investment portfolios to offset stock losses. These are known as safe-haven investments, or investments that trend upward when economic and market conditions are poor.

Stocks with varying market caps offer varying risks and rewards. For example, small-cap stocks, especially those that display value characteristics, have a strong history of outperforming their large-cap counterparts. At the same time, large cap companies offer more safety and stability. So, there’s a tradeoff — either accept increased risk or accept reduced potential profitability.

A mix of both helps reach a healthy median.

By investing in both small- and large-cap companies, your portfolio will be exposed to the increased potential returns associated with small-cap plays but will limit market volatility associated with these investments with large-cap holdings.

What’s Wrong With Diversification in Investing?

If so much protection is offered through diversification, why is it that some of history’s most successful investors are so against it? As much as a good mix of assets across multiple classes may protect your portfolio from extreme losses, it can also hinder your portfolio from experiencing tremendous gains.

You’ll often hear people say things like, “If you invested $10,000 in Amazon in 2006, you would have more than $1 million today.” There’s no denying that fact. Making a large investment back then would have proven to be an incredibly fruitful move.

There’s a lot we can get from Buffet’s statement.

First and foremost, diversification is essentially a form of insurance. While it protects from tremendous declines, it can be costly when specific stocks make incredible runs.

It’s a great comparison too.

Every investor has unique goals, abilities, appetites for risks, and more. There is no one-size-fits-all answer to this question.

Nonetheless, there are three questions you can ask yourself to see whether diversifying should be part of your investment strategy:

• Are You a Beginner? In his statement, Buffet said that diversification makes little sense if you know what you’re doing. However, there’s no shame in being a beginner and — for lack of a better way to say it — not knowing what you’re doing. If you’re a beginner, it’s best to heavily diversify your portfolio while you learn the ropes. Only expert investors know the market and how to analyze a stock enough to only invest in one or two assets — and even they sometimes get it wrong.
• Do You Have a High Risk Tolerance? Even as an expert, you may not be comfortable taking on the risk of putting all your eggs in one proverbial basket. With diversification being a matter of protection, failing to do so expands your risk of loss. If you don’t have a strong appetite for risk, you may want to diversify regardless of your understanding of the market. Nonetheless, there are also plenty of investors out there who prefer investing using higher risk strategies in an attempt to generate higher returns.
• Do You Have a Keen Ability to Research? Without diversification, you’re making a big bet that the decisions you make in the market are correct. While there’s no way to tell the future, proper analysis and research will greatly expand your chances of being correct in your investing decisions. However, if you don’t have a keen ability or inclination to deeply research investment opportunities, diversification is the way to go.

Ultimately, there are a select few people who can get away with little to no diversification in their stock portfolios. While it would be great to have all of your money in that one stock that flies up dramatically over time, it can also be painful to get caught in an Enron-type scandal and lose it all.

Diversification is all about spreading your investment dollars across several asset types.

Traditional investment vehicles include several options, such as:

Traditional investment vehicles have been the way to go for decades. However, as technological innovation reshapes how people do just about everything, alternative investment vehicles are becoming more and more popular.

Some of the most common include:

• Art. Art is a highly speculative investment, with no way to tell what demand might be in the future. Nonetheless, an investor with an eye for high-end art and the natural intuition to make wise purchases has the potential to generate significant profits by buying and holding art.
• Cryptocurrency. Cryptocurrency has become a popular commodity over the past few years. As with art, this is a highly speculative bet, but it’s impossible to deny the fact that many early adopters have made millions investing in digital coins.
• Tax Liens. When property taxes go unpaid, the municipal government issues a lien on the property. These liens can be purchased with the debt required to be paid, with interest. If the debt goes unpaid, you may be able to seize the property, selling it for a profit.

Diversification is a hot topic that’s not met with much debate. Although some of the greatest minds in investing avoid diversifying, it remains important especially for the beginner investor because it greatly reduces the level of risk you must accept to participate in the market.

Sure, mixing portfolio assets may water down dramatic gains you could experience over a period of time if you’ve chosen a great investment. However, picking that stock that’s going to see those dramatic gains is like finding a needle in a haystack.

It’s easy to look back and say, “I should have put all of my money in Amazon back in 2006.” The problem is that in 2006, with the information available at the time, it would have been hard to trust all of your money to that one company, and nearly impossible to predict that it would grow to become one of the largest companies in the world.

The bottom line is that hindsight is 20/20. As easy as it may be to say, “I shouldn’t have diversified,” making the decision to avoid diversification is difficult, and in many cases can be quite costly. Getting rich in the stock market is the result of compounding gains over time. Diversification helps to protect those gains as they work for you.