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You can finally glow like 16-time Grammy winner Alicia Keys with her skincare and makeup brand Keys Soulcare. As part of her mission to help inspire confidence and embrace one’s inner glow, the brand is releasing a brand-new Let Me Glow Illuminating Serum and Makeup Primer on Tuesday (Oct. 29).
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Preorders have opened for the Let Me Glow Illuminating Serum in three different shades: Moonstone Aura, Bronze Aura and Gold Aura. Each shade represents a crystal that creates a different glow. Moonstone Aura has a cool glow for self-discovery, Bronze Aura gives off a warm bronze look for courage, and Gold Aura highlights a neutral golden light inspired by the Golden Healer Quartz for manifestation.
The inspiration behind the launch came from the 43-year-old’s own beauty routine.
“Crystals are a big part of my self-care ritual,” she said in a press release. “I love how they make me feel.”
The illuminating serum is suitable for all skin types from oily to dry. Plus, it offers hydrating and skin-loving ingredients that can nourish your skin without causing irritation like: niacinimide, rose water, squalane and amethyst crystal.
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Let Me Glow Illuminating Serum & Makeup Primer
This grammy winner-approved serum can help brighten and plump your skin while providing a radiant, dewy highlight. If you’re unfamiliar with these skincare ingredients, here’s a glimpse into their distinctive properties. Niacinamide can help improve skin texture and enhance overall radiance while rose water can help “replenish dry and dull skin,” according to the brand. That’s not all: squalane can help hydrate the skin and amethyst crystal can help sooth inflammation and promote healing.
It’s also fragrance-free for those with sensitive skin — plus, it acts as both a serum and primer to help boost your skin’s inner glow without leaving it feeling weighed down.
For the “Girl On Fire” singer, ingredients play a key part in crafting a skincare product that’s both effective and safe on skin.
“The Keys Soulcare concept is about efficacious ingredients and learning how to connect to your inner self so the reflection on the outside is brilliant,” she said in a press release. “This is the secret to the glow that everyone asks me about.”
For more product recommendations, check out Selena Gomez’s Rare Beauty Body Wash collection, this La Roche-Posay moisturizer and cleanser and these Starface’s Hydro-Star Pimple Patches to add to your skincare routine.