Hisense 110UX Championship Edition ULED TV Review

The 110-inch Hisense 110UX Championship Edition ($19,999.99) is one of the biggest TVs we’ve reviewed and, in some cases, the brightest. Hisense’s extra-large flagship model pushes past its promised 10,000 nits of peak brightness under certain conditions, even if it trails TCL’s QM8 ($7,999.99 for 98 inches) in luminance with our standard testing settings. Regardless, it’s an excellent all-around performer, with fantastic color range and accuracy out of the box and tons of features, including a 4.2.2-channel speaker system, a 144Hz refresh rate, and AMD FreeSync Premium Pro. Moreover, as part of a collaboration with the NBA, the 110UX Championship Edition offers some league-branded design flourishes and digital tie-ins. It’s an appealing splurge if you want a TV that surpasses 100 inches, but the 98-inch Hisense 98UX ($7,999.99) offers similar picture quality and features for a much more reasonable price, remaining our Editors’ Choice for big-screen TVs.

Design: More Than Large Enough to Watch the Game

At $19,999.99, the 110UX is very expensive, but you can expect a five-digit price tag for any TV that pushes past 100 inches. If you want an even bigger TV without setting up a projection system, the 115-inch TCL 115QM891G ($19,999.99) offers an incredibly bright and colorful picture and a 6.2.2-channel audio system.

(Credit: Hisense)

The 110UX shares the same design language as the U9N ($2,999.99 for 75 inches) and the 98UX, only in an even bigger package. The screen is framed by a brushed gray metal bezel, with angled sides that hold the speakers of its 4.2.2-channel sound system. The sides are an eye-catching departure from the typical, nearly bezel-free design of most high-end TVs.

The frame around the right grille panel features a small embossed NBA logo and the words Championship Edition near the bottom. It’s a tiny, tasteful bit of flair you notice if you get very close to it. A small rectangular bump under the center of the bottom bezel holds an infrared remote sensor, indicator LEDs, and a far-field microphone array with a physical switch that disables it. As is frustratingly standard for Hisense TVs with hands-free Google Assistant, using the switch instead of disabling the feature through the software interface makes the indicator LEDs glow amber at all times.

(Credit: Hisense)

All of the TV’s connections except for power sit in a recess on the back of the TV near the left side, facing left. They include four HDMI ports (two 4K144, one eARC), two USB ports, a 3.5mm composite video input, a 3.5mm service port, a headphone jack, a digital audio output, an antenna/cable connector, and an Ethernet port. The power cable plugs into a port on the right side of the back. The TV sits on two long, flat metal feet, or you can mount it on the wall.

(Credit: Hisense)

The remote is the same sleek, rectangular wand that other current Hisense TVs use. It’s all plastic except for a circular metal direction pad near the center, though the body has an attractive finish that emulates brushed gray metal. Power, input, and dedicated service buttons for Amazon Prime Video, Disney+, Netflix, Tubi, YouTube, and a customizable shortcut sit above the pad. Volume and channel rockers are below the navigation pad, along with playback controls. 

(Credit: Hisense)

Features: Google TV With All the Trimmings

Hisense uses the Google TV smart TV platform for the 110UX, just like its other ULED TVs. It’s a robust interface that covers all major video streaming services including Amazon Prime Video, Apple TV, Crunchyroll, Disney+, Netflix, Sling, Twitch, and YouTube, and has both Apple AirPlay and Google Cast for local streaming from your smartphone, tablet, or computer. It also has Google Assistant, which you can use hands-free thanks to its far-field microphone array.

As part of Hisense’s partnership with the NBA, the 110UX Championship Edition comes with a few digital freebies, including a one-year subscription to NBA League Pass (normally $110) and the game NBA 2K25: All-Star Edition (normally $99.99). The League Pass subscription lets you watch live out-of-market games and is accessible via the NBA App on Google TV. For the game, you can choose either the PlayStation or Xbox version.

(Credit: Hisense)

Sound System: 4.2.2-Channel Spatial Audio

Like the 98UX and the U9N, the 110UX has a much beefier sound system than most modest, stereo-speaker-equipped TVs. It has a 4.2.2-channel system with forward-, side- and top-firing speakers. This should produce an impressive spatial audio sound field that eclipses smaller TVs, though due to the size and acoustics of the room we tested the 110UX in, we were unable to fully explore its audio performance. 

In comparison, TCL QM8’s 2.1.2-channel system doesn’t provide true stereo sound because it lacks side-firing drivers.

Picture Quality: Really Bright

The Hisense 110UX is a 4K QLED (or ULED, by Hisense branding) TV with a 144Hz refresh rate. It supports high dynamic range (HDR) content in Dolby Vision, HDR10, HDR10+, and hybrid log gamma (HLG) formats. It has an ATSC 3.0 tuner for over-the-air 1080p and 4K broadcasts.

We test TVs with a Klein K-10A colorimeter, a Murideo SIX-G signal generator, and Portrait Displays’ Calman software. According to our tests, the 110UX is the brightest TV we’ve ever seen in certain conditions. We measure peak brightness with a full-screen white field and an 18% white field and note the luminance of each pattern with an HDR and an SDR signal. SDR is almost universally dimmer than HDR, and a full-screen white field is almost universally dimmer than a pattern that only lights up 18% of the screen. For OLED TVs, we also check 10% and lower patterns that focus the light into a smaller part of the screen, which usually results in a much bigger jump in light than QLED TVs show under the same conditions. For consistency, we take the 18% white field number for all TVs when making our charts in order to show the most accurate comparisons.

With an HDR signal in Theater mode, the 110UX shows a peak brightness of 953 nits using a full-screen white field and 2,531 nits using an 18% field. That’s very bright, but several models put out more light in our testing, including the TCL QM8 (3,308 nits, 18% HDR), the Hisense 98UX (3,060 nits, 18% HDR), and the Hisense U8N (2,755 nits, 18% HDR).

Using smaller white fields makes the 110UX far brighter than the others we’ve tested, though, and actually causes it to exceed its promised 10,000-nit peak brightness. A 10% white field results in 3,557 nits, but shrinking that field to 2% boosts it to a blazing 13,195 nits. The 110UX can only maintain that brightness for a few seconds before settling down to 5,235 nits, but that’s still brighter than any TV I’ve tested under any circumstances, including with those smaller white fields. Even if it’s a temporary flare and not an output the 110UX can sustain, it’s absolutely wild to see that kind of luminance.

The black level with an HDR signal is 0, an increasingly common result I see from QLED TVs that use mini-LED backlight arrays. That effectively means it can produce an “infinite” contrast ratio like OLED TVs. That said, because of the difference in technologies, some light bloom will still be present on any LED TV along high-contrast edges, something you won’t see on an OLED.

(Credit: PCMag)

The above charts show the 110UX’s color levels out of the box in Theater mode with an SDR signal compared against Rec.709 broadcast standards and with an HDR signal compared against DCI-P3 digital cinema standards. SDR colors are virtually perfect, which is always nice to see but also very common on most good TVs at this point. HDR colors are also excellent, with whites running only a touch cool and magentas drifting just a little warm. The color range also covers almost all of the digital cinema color space.

The “Lion” episode of BBC’s Dynasties looks bright and lifelike on the 110UX. The lighter fur of lions in sunny shots really stands out, as do flashes of lighting in stormy shots. Colors are balanced and saturated, looking very natural on the TV’s big screen. Black fur is detailed, though very dark objects like trees silhouetted against a stormy sky and a lioness silhouetted against a sunset lose a bit of texture in bark and fur.

The stark contrast of the party scenes in The Great Gatsby show impressive extremes on the 110UX. The whites of balloons, lights, and shirts range from bright to almost blinding, with excellent granularity between. Black suits and dark hair are usually very detailed while looking properly dark, though the cuts of jackets get lost in a few rare shots. Skin tones are well-saturated and accurate.

(Credit: Hisense)

Snow and white skies in demonstration footage on the Spears & Munsil Ultra HD benchmark look incredibly bright, and details like wisps of clouds and falling snowflakes against bright skies can be clearly seen with no clipping. Darker elements, like trees at dusk, also show plenty of detail while looking natural, with no muddiness. Brightly lit objects in dark surroundings appear vibrant and colorful, with the backgrounds looking pitch black and showing minimal light bloom.

Gaming: 144Hz VRR

Due to testing conditions, I was unable to perform our standard input lag measurements on the 110UX. However, gamers should be pleased by the TV’s 144Hz refresh rate with support for variable refresh rate (VRR) and AMD FreeSync Premium Pro. A helpful quick menu appears in the Game picture mode that lets you confirm signal details and enable gaming-related features like an on-screen crosshair.

While they aren’t guaranteed to be similar, the Hisense U8N showed 7.4ms of latency in our tests in Game mode, and the U6N showed half as much lag at 3.6ms.

Verdict: A Shining, Supersized Screen

The brightness war between Hisense and TCL rages on, and now they’re just about tied. The TCL QM8 is still the brightest TV we’ve tested based on our methodology, but the 110-inch Hisense 110UX can flare up to an absurd five digits of nits under the right conditions. Even without that factor, it’s an extremely bright, big TV with excellent color performance and a strong feature set, including a built-in 4.2.2-channel sound system. It’s also exceedingly expensive at $20,000. You’ll save thousands of dollars without any major compromises (other than size) with the 98-inch Hisense 98UX, which is listed at $7,999.99 but often discounted for less. But if you really want a TV that exceeds 100 inches, the Hisense 110UX is worth your attention.

About Will Greenwald

Lead Analyst, Consumer Electronics

I’ve been PCMag’s home entertainment expert for over 10 years, covering both TVs and everything you might want to connect to them. I’ve reviewed more than a thousand different consumer electronics products including headphones, speakers, TVs, and every major game system and VR headset of the last decade. I’m an ISF-certified TV calibrator and a THX-certified home theater professional, and I’m here to help you understand 4K, HDR, Dolby Vision, Dolby Atmos, and even 8K (and to reassure you that you don’t need to worry about 8K at all for at least a few more years).

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