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Billboard Latin Music Week had Miami on its feet as it celebrated a 35-year anniversary and Smirnoff ICE helped out with festivities.
For the week-long takeover in the 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including conversations like the The Legacies panel. The discussion, which was moderated by Luana Pagani, founder of new Latin entertainment company, Fairwinds, featured Camila Fernández, Chiquis, Lupita Infante and Majo Aguilar. The panel was sponsored by Smirnoff ICE and saw fans get their hands on an exclusive Smirnoff bedazzled water tumbler during a giveaway right before the conversation.
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Elsewhere in the week, attendees took to Wynwood Marketplace for star-studded performances as part of the Billboard En Vivo concert series, where acts like Aguilar brought plenty of tunes to the crowd. With a mariachi band behind her, the singer worked the stage during her 20-minute set and celebrated the moment with a cheers with the audience and a can of Smirnoff ICE in tow. Beyond the musical entertainment, the jam-packed crowd was treated to plenty of photo opportunities, a gem booth, an ice sculpture and, of course, ice cold drinks provided by Smirnoff ICE.
Scroll on below to see photos of the star-studded affair and click here for more updates on Billboard Latin Music Week’s 35-year anniversary celebration.
