Motley Fool Review

Finding high-quality stocks to invest in can be time-consuming, but an effective way to outperform the market. The Motley Fool Stock Advisor can help you invest in individual stocks with two new stock picks each month and weekly updates.

This Motley Fool review can help you decide if this stock research platform can help you become a better investor.

What is Motley Fool?

Brothers Tom and David Gardner launched the Motley Fool in 1993 by researching individual stocks and giving investment ideas to ordinary investors. It provides buy-and-hold investment strategies instead of short-term trading, so you don’t have to constantly make trades to earn potential profits.

While no investment strategy is risk-free, you may appreciate this strategy if you believe that “time in the market is better than timing the market” by buying high-quality stocks.

To help investors achieve this goal, Motley Fool Stock Advisor is the service’s best overall premium newsletter that recommends two new stocks each month and has several hands-on research tools. Analysts believe these stock picks can outperform the overall market for the next three to five years.

I enjoy the Stock Advisor insights as they take a long-term time horizon. Since you hold stocks through bull and bear markets, this investment process isn’t as time-consuming as short-term trading. It can also be potentially less risky but still requires risk management and sound research.

I think Stock Advisor is the best fit for most portfolios, whether you’re a new or experienced investor. Further, the service suggests a minimum $25,000 portfolio balance to maximize your membership and maintain a diversified portfolio.

When you’re ready to buy a stock recommendation, you can buy shares through the best online stock brokerages for trading stocks.

How Does Motley Fool Stock Advisor Work

Stock Advisor launched in February of 2002 and is the The Motley Fool’s most popular service due to its budget-friendly cost and numerous stock insights. This service typically costs $99 for new members the first year and provides two new stock picks each month from growth industries.

Current Special: Special $99 Stock Advisor Introductory Offer for New Members– *Billed annually. Introductory price for the first year for new members only. The first year is $99 and renews at $199.

You can also access customizable stock lists to quickly explore the best opportunities among previous recommendations. These lists provide 20 additional investment ideas, and I check them regularly and highly recommend new users do too.

As a multi-year Stock Advisor subscriber, these lists help me invest in more stocks. However, not every investment makes money, and you should only allocate up to 5% of your portfolio per idea.

The service wants investors to initially strive to hold 15 Motley Fool recommendations. Ultimately, Stock Advisor members should own at least 30 stocks.

According to the Motley Fool, the total performance of the Stock Advisor portfolio has been 396% since its launch. The S&P 500 has only returned 115% over the same period (as of March 28, 2023).

This track record is impressive and is why Motley Fool is popular when many active investors lose money long-term.

To be transparent, not every Stock Advisor suggestion is profitable. For example, multiple active recommendations from 2021 and early 2022 have underperformed the market with the recent bear market.

When comparing stock picks, I will read the Fool’s commentary but also perform independent research. It’s also essential to decide if the company fits your investment strategy or if you need more diversification.

Investment Strategy

What makes Motley Fool different than most investing newsletters is its “buy and hold” mindset. Each recommendation has an anticipated holding period of at least three years.

Many other newsletters advise using trailing stops to reduce downside risk. Stock Advisor will hold stocks through sharp corrections if the stock remains a good long-term investment.

You won’t see ETF or mutual fund recommendations in Stock Advisor. However, you will see many investing ideas for stocks in these industries:

• Tech
• Medical
• Banking
• Online shopping
• Alternative energy
• Consumer staples

While not every monthly recommendation makes money and they are naturally more volatile than an index fund, many recommended stocks have relatively low volatility.

You will likely be familiar with many of the names that Stock Advisor recommends. But you will also discover names that might become the next Amazon, Google or Apple stock.

These stocks are growing and tend to be leaders in their industry. Some earn dividends but are more volatile than a “dividend aristocrat.”

Some of the most successful picks include Shopify, Amazon, Netflix and Tesla.

The recommendations come from a variety of industries so you can easily keep a diversified portfolio. Thankfully, many investing apps now offer fractional investing and commission-free trades so you can nibble on multiple recommendations.

Stock Advisor Portfolio Allocation

Most Stock Advisor recommendations are growth stocks in these sectors:

• Information technology (35%)
• Consumer discretionary (20.5%)
• Communication services (13.4%)
• Health care (9.2%)
• Industrials (8.8%)
• Financials (7.8%)
• Consumer staples (1.8%)
• Materials (1.8%)
• Energy (1.8%)

With its current asset allocation, the Stock Advisor stock picks perform well when tech stock prices are in an uptrend. However, the performance lags when investors prefer safety and companies with less perceived risk.

Sector rotation is cyclical and a multi-year investment commitment can help you avoid selling early by timing the market. The service issues hold and sell bulletins when it appears a stock is unlikely to outperform in the long run.

One of the best reasons to consider Motley Fool Premium is the ability to track the performance of each active and closed recommendation. Many competing newsletters don’t reveal their performance as transparently.

How Much Does Stock Advisor Cost?

Motley Fool Stock Advisor costs $99 for the first year, including a 30-day risk-free trial period.

After the first year, your subscription renews at $199. This annual cost is competitive with other investing newsletters. However, most Motley Fool alternatives only make one monthly pick.

Stock Advisor is an entry-level newsletter and is the Fool’s cheapest product. It’s the best service for most investors because of its affordable price and balanced risk tolerance. To be clear, it’s my favorite premium product.

More aggressive products cost from $299 up to $1,999 per year.

You can also read free market commentary articles that may feature stocks the premium services currently recommend.

Related Post: Motley Fool’s Stock Advisor Canada Review

Key Features

Stock Advisor gives you several ways to find investing ideas.

Starter Stocks

To help you start investing, Stock Advisor provides a list of ten “Starter Stocks.” The stock picking service also refers to them as “Foundational Stocks” and reviews the list quarterly to potentially change the recommendations.

These stocks come from a variety of industries and can be a good addition to your portfolio at any time during the year. They are usually industry dominators and can be less risky than the monthly stock picks.

Motley Fool believes these stocks are a good fit for most new investors ready to buy their first individual stock.

In fact, the stock-picking service recommends buying some Starter Stocks plus the monthly picks.

When I first joined Stock Advisor, I browsed this list first to find investment ideas I could add to my portfolio in between the monthly picks. I still refer to it regularly.

Each stock pick receives a risk tolerance level:

• Cautious
• Moderate
• Aggressive

Not many investing newsletters maintain multiple model portfolios. This foundational portfolio is an excellent resource for new and long-time subscribers.

Two Monthly Stock Picks

The new monthly stock picks arrive on the first and third Thursday of the month.

Each stock pick comes with a summary that you can read in several minutes and is easy to understand. You can also watch videos with live chat discussing the new recommendation.

I like the flexibility as many investment newsletters only include a written commentary and don’t accept reader-submitted questions that help you learn more about the stock.

The research report includes these details:

• Brief summary of what the company does
• Key financial stats
• Why Motley Fool likes the stock
• Best reasons to buy the stock now
• Potential business risks

Reading the report gives you a good idea of why you might invest in the monthly stock pick. You can also read the latest earnings call transcripts and other research articles for the Stock Advisor recommendations.

I also appreciate that the Stock Advisor caters on pick to a particular investing style:

• Team Hidden Gems: Stock picks with a lower risk appetite but strong long-term potential. These suggestions are the first pick of the month.
• Team Rule Breakers: Better for investors with a higher risk tolerance as these companies can have a smaller market cap and be more volatile. These picks are still not as aggressive as the Motley Fool Rule Breakers newsletter thought.

Top-Ranked Stocks

Each month, Stock Advisor updates its “Top-Ranked Stocks” list (previously Best Buys Now) of the ten active recommendations that can be worth buying shares of first. These stocks have the highest conviction rating to beat the stock market over the next five years.

This list contains the best open positions with different investing styles. The entry price and underlying reasons to why to buy shares now are explained in the report so you understand the potential rewards and risks.

The monthly report provides a brief writeup containing these sections:

• What the company does
• What we like now
• Who this stock might be for
• Who this stock may not be for
• What factors Stock Advisor is watching

You can expect the newest picks to make the list for most weeks. But you can also see recommendations that Stock Advisor first suggested over a year ago.

These suggestions can help you get exposure to more companies and industries if the new recommendations are not a good fit or you’re ready to invest in several ideas at once.

Watchlist

“My Stocks” is an interactive watchlist and portfolio tracker that lets you track the performance of previous recommendations and ones that your Motley Fool subscription doesn’t currently recommend.

In addition to tracking the stock’s price history, this feature also lists any articles and stock rankings where the Motley Fool mentions the company. Reading this content can help you research potential holdings and monitor stocks you own.

You can also customize your rankings to display certain data to help evaluate potential investments and existing holdings.

Personally, I don’t invest in every monthly pick for various reasons but I add certain companies to the watchlist to track their performance. This feature prevents overlooking potential investment ideas.

Portfolio Strategies

Receiving multiple stock recommendations can make it challenging to build a diversified portfolio that also fits your risk tolerance. I was overwhelmed at first and wish these GamePlan tools were available then.

The Portfolio Strategies feature is an asset allocator that can help you find choose an optimized blend of stocks, ETFs and cash for your investing style (cautious, moderate, aggressive).

This tool is similar to a stock screener by highlighting Motley Fool stock recommendations that can be a good fit for your portfolio. These picks come from any premium service you subscribe to.

This focused guidance can be more effective than trying to pick the best Starter Stocks and top-rated stocks. Stock Advisor also features index fund ETFs to provide diversification with low fees.

Premium members can interact with other Motley Fool members in the CAPS community. This online discussion board is similar to Bogleheads.

Instead of focusing on index funds, CAPS lets you read and share opinions about specific stock tickers or copy the investment portfolio of other members.

You can also see which stocks are most popular with Fool members. These stocks can differ from what’s in the Stock Advisor portfolio.

I like visiting this forum to see what other subscribers about the Motley Fool recommendations. You may also see chatter about non-recommended stocks to find companies to potentially invest in or avoid.

Yet the best reason to consider a premium subscription is for the two monthly picks.

Investment News

Motley Fool also publishes many free investment news articles each day. Some articles focus on a specific stock and others discuss an investing theme. If an article mentions a stock that you’re watching, you receive a notification when the Fool mentions the ticker.

As a paid member, you also receive exclusive analyst insights.

These articles can be good follow-up information after reading the initial buy report. You can also discover new investment ideas for stocks outside the portfolio.

Investing in individual stocks requires more portfolio monitoring than passive investing. Stock Advisor can send you text and email investing alerts for stocks you’re watching.

Investment Guides

There is a lot to learn a lot about investing and retirement planning as a new investor. Motley Fool has several resources providing general investing information. You can read guides on how stocks work, asset allocation, and retirement planning.

I like that your Stock Advisor membership includes access to the Rule Your Retirement content to plan for life beyond your working years.

Stock Advisor also sends regular emails highlighting sections of the Motley Fool investment philosophy.

Fool Live

Motley Fool offers free and members-only investing podcasts. In addition to reading the stock pick summary, Stock Advisors can listen to an in-depth podcast about the company or general investing topics.

Premium subscribers can also access the Fool Live dashboard which features live real-time video programming each day. This service is like CNBC and can help answer your investing questions and learn about the latest market events.

These podcasts are enjoyable if you’re more productive with listening instead of reading. For example, you may listen to these while exercising or driving.

Other Motley Fool Newsletters

Motley Fool offers several newsletters in addition to the entry-level Stock Advisor. These other newsletters cost more but provide more insights. You might consider them if you’re an aggressive investor or have plenty of free cash.

Epic

For $499 annually, you get five monthly recommendations for top growth stocks from Motley Fool Rule Breakers that are smaller and more volatile than the Stock Advisor but have more upside potential. You also receive picks from the Hidden Gems and Dividend Investors services.

It’s not uncommon for the Rule Breakers service to invest in a stock first. After the initial rapid growth and volatility phase passes, Stock Advisor will recommend the stock. This level balances growth, value, and under-looked stocks for more diversity.

Epic Plus

Investment portfolios above $100,000 receive nine monthly recommendations for value, international, and thematic trends. Further, consider this service if you trade options. The annual cost is $1,999.

What Others Are Saying About Motley Fool

Here is the experience that other investors have with Motley Fool.

Trustpilot

This service has a 3.7 out of 5 Trustpilot score with over 8,900 reviews.

“I find that after Buy recommendations, little effort is expended tracking a stock’s progress. Sell recommendations are exceedingly rare, and when they occur, it’s after a significant loss has already occurred.

These comments are based on the last 18 months of membership and have nothing to do with the recent correction. There is a balance between Buy and Hold for 5 years vs. admitting it’s time to pull out of a prior recommendation.” – Leo G.

“I subscribe to the Stock Advisor service and greatly appreciate the investment information I receive. It has been very helpful in my taxable investment portfolio of stocks outside my retirement mutual funds. I often listen to the periodic (~1-2 times/month) additional investment webinars offered. But it does get a little annoying the upselling that occurs for additional services and costs, with numerous emails.” – Potsy

Better Business Bureau

The Motley Fool has a 1.26 out of 5 rating with 80 reviews. The ratings were approximately 3.2 out of 5 stars pre-2024. Common complaints include a string of unsuccessful investments during a bearish period, a potentially high renewal price, and constant promotions to upgrade to higher levels.

“The quality of the recommendations and research is very good and unbiased and most of it is accessible to those of us not born into any wealth. I like being able to make my investing decisions with no pressure from anyone and doing my own follow-on research.” – Tanya C. 

“I don’t have the time or energy to research companies myself, so I pretty much buy stocks they recommend and usually learn something about most of these companies along the way. Not every stock they have suggested has been a winner for me, but I can’t complain. Overall, I’m very pleased with the results I have gotten.” – Greg G.

Motley Fool Alternatives

These alternatives to Motley Fool Stock Advisor can be a better fit if you want a more active trading strategy or extra freedom to research stocks and funds without a model portfolio.

• Actions Alerts Plus: Has a target holding period from six months to over one year. Receive stock ratings, portfolio guidance, and a monthly call to ask your investing questions.
• Morningstar Investor: You can receive independent analyst ratings and reports for most stocks, ETFs, and mutual funds. There isn’t a model portfolio but there are many ratings lists.
• Seeking Alpha: Read bullish and bearish reports from independent contributors, get stock ratings and interactive charts, plus track your existing portfolio. Unfortunately, you won’t receive a model portfolio or monthly stock picks.

Frequently Asked Questions

These questions can help you decide if Motley Fool is worth it.

Summary

Motley Fool is a well-respected source of stock investing ideas. The Stock Advisor newsletter’s two monthly picks reduce your research time to invest in quality stocks that you can hold for several years.

You will also find investment ideas from a variety of sectors that you may not have the time to research by yourself.