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Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.
The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.
Continue reading to find the latest statistics on Shein usage in 2024.
Here’s a quick overview of what you’ll find on this page:
Key Shein Stats
- Shein brought in $32.2 billion in sales worldwide in 2023.
- In the US, Shein had 46.9 million unique visitors in June 2024.
- Shein claimed an 18% market share worldwide within the fast fashion category.
- Around 1 in 4 US consumers report shopping at Shein in the past 12 months.
- More than 16,000 employees work at Shein.
Shein Revenue
In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth.
Analysts forecast that Shein’s revenue will hit $50 billion in 2024.
Here’s a table with Shein’s revenue growth since 2016:
| Year | Shein Revenue |
|---|---|
| 2016 | $0.61 billion |
| 2017 | $1.55 billion |
| 2018 | $1.99 billion |
| 2019 | $3.15 billion |
| 2020 | $9.81 billion |
| 2021 | $15.7 billion |
| 2022 | $22.7 billion |
| 2023 | $32.2 billion |
| 2024 | $50 billion |
Shein Downloads Worldwide
The Shein app generated a total of 199.37 million downloads worldwide in 2024 (as of October).
In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase.
Here’s a detailed breakdown of Shein’s annual app downloads since 2015:
| Year | Shein Downloads |
|---|---|
| 2015 | 2.71 million |
| 2016 | 10.23 million |
| 2017 | 18.66 million |
| 2018 | 59.06 million |
| 2019 | 68.26 million |
| 2020 | 123.43 million |
| 2021 | 177.49 million |
| 2022 | 195.84 million |
| 2023 | 261.94 million |
| 2024 | 199.37 million |
Source: Statista
Shein US Unique Visitors
In June 2024, Shein had 46.9 million unique visitors in the US.
Source: eMarketer
Shein Adoption Rate
In the US, 24% of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&M (both at 26%).
Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.
Here’s a detailed breakdown of Temu adoption rate in the US and UK by generation:
| Generation | Share of US and UK Consumers Who Shopped at Shein |
|---|---|
| Gen Z (18-24) | 30% |
| Millennials (25-42) | 25% |
| Gen X (43-55) | 21% |
| Boomers (56+) | 11% |
Source: Business of Fashion
Shein Market Share Worldwide
According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&M with a 5% share.
Source: Reuters
Shein Sales by Country
According to GlobalData estimates, the US market accounts for a 28.2% share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).
Here’s a table with the estimated share of Shein sales by country as of 2023:
| Country | Share of Shein Sales |
|---|---|
| US | 28.2% |
| Germany | 6.6% |
| United Kingdom | 6% |
| France | 5.4% |
| Japan | 4.3% |
| Italy | 4.1% |
| Brazil | 3.7% |
| South Korea | 3.7% |
| Spain | 3.6% |
| Mexico | 3.2% |
Source: Reuters
Shein Number of Employees
Shein has more than 16,000 employees worldwide located across over 20 offices globally.
Source: Shein