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The Duct Tape Marketing Podcast with Zach Kromkowski
In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.
Zach’s cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.
We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach emphasizes that adequate security doesn’t require a large budget and offers practical steps businesses can take to enhance their security posture.
Key Takeaways
- Cybersecurity is crucial for marketing firms and small businesses.
- System hardening can be done without a large budget.
- Managing security in a distributed workforce requires clear policies.
- Google Workspace users should regularly review linked accounts.
- Password managers are essential for secure password storage.
- Two-factor authentication (2FA) is a must for all software.
- SOC 2 compliance is a common standard for businesses.
- AI poses unique risks in cybersecurity that need to be addressed.
- Adding layers of security can deter potential attacks.
- Educating employees about security risks builds trust.
Chapters
[00:00] Introduction to Cybersecurity and Marketing
[02:00] Best Practices for Small Businesses
[04:59] Managing Security in a Distributed Workforce
[07:59] Enhancing Security with Google Workspace
[10:58] Password Management Best Practices
[13:58] The Role of VPNs in Security
[16:59] Understanding Compliance Standards
[18:10] AI Risks in Cybersecurity
[21:52] Conclusion and Resources
More About Zach Kromkowski:
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ActiveCampaign, Zach Kromkowski