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As I leave my house on an overcast Tuesday morning to walk the dog, I’m accosted by a neighbor who cheerily calls down the street: “I hear you have an OnlyFans now!” I start to wonder if I’ve made a terrible mistake.
OnlyFans has—how shall I put it—a reputation. Like many online platforms, it matches content creators with their audience. But OnlyFans is primarily known for one type of content: sex.
When friends and acquaintances hear I—a 43-year-old father of two—have set up an OnlyFans account, they are intrigued. When I explain I’m only posting content that’s nonsexual and very much safe for work, their next question is “Why?” In their minds, it’s clear that “having an OnlyFans” means doing sexy stuff on the internet, for money.
OnlyFans, a UK-based outfit that raked in $658 million in pretax profit last year, wants to shake this image. For every university student raising cash by sharing nudes, there’s a wholesome housewife uploading DIY tips or an up-and-coming musician posting his latest tracks, at least if you go by the accounts highlighted on the company’s blog.
“Everyone’s doing a dance on the rest of social media, where it’s like, ‘Hey, you’re not supposed to show people your penis here and you’re not supposed to say crazy, wild shit,’” John Hastings, a 39-year-old Canadian comic, tells me via phone from his home in Los Angeles. On OnlyFans however, he still has people who slide into his DMs just to say “I want to see your feet, I’m not here for jokes.”
Like all the safe-for-work creators I speak to, Hastings has a presence on many social networks, from Instagram to X to YouTube. The audience on OnlyFans will usually be smaller than on other sites, but followers are often more engaged and—importantly—must have a bank account linked to their profile, ready to be prized open.
“It is a different world, for sure, compared to the people who are on my other social media platforms,” says Dudley Alexander, an R&B artist who releases music under the moniker Nevrmind.
Alexander, 33, joined OnlyFans in 2019, before the site’s profile surged as the Covid-19 pandemic pushed many previously IRL activities online. As such, he’s a pioneer of the safe-for-work OnlyFans scene and has amassed more than 67,000 likes on his page. (OnlyFans only displays a user’s like count publicly; the follower count, which is usually higher, is hidden.)