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AI Keyword Research 101: A Comprehensive Guide

AI Keyword Research 101: A Comprehensive Guide » Rank Math


Have you ever wondered how AI can help you find the best keywords for your content?

Keyword research is essential for improving your overall SEO strategy. But with so many tools and data available, finding the right keywords for your niche can be overwhelming. This is where AI keyword research steps in to make things easier.

With AI keyword research, you can uncover hidden keyword opportunities, analyze your competitors, and predict trends that haven’t yet surfaced.

In this post, we’ll discuss various ways to perform AI keyword research and supercharge your SEO efforts with the help of Rank Math. So, without any further ado, let’s get started.

1 What is AI Keyword Research?

AI keyword research uses artificial intelligence to discover, analyze, and optimize keywords for SEO.

Traditional keyword research involves manually searching for terms audiences use in search engines, but AI advances this process by automating and improving it.

AI-powered tools can quickly analyze large amounts of data, identify trends, and suggest relevant keywords based on user behavior and search intent.

These tools often use machine learning and natural language processing (NLP) to understand better how audiences search for information.

As a result, AI keyword research helps them to find more accurate, relevant, and effective keywords that align with the content strategy.

2 Ways to Use AI for Keyword Research

Let us now discuss ways to use AI to perform keyword research.

2.1 Generate Keyword Ideas Using AI

RankBot, a part of Rank Math’s Content AI, simplifies keyword research by using AI to organize and suggest keyword ideas based on specific prompts.

You can use a prompt available in RankBot’s Prompt Library, and AI will analyze relevant keyword ideas.

To generate long-tail keywords, use the Long-tail Keywords prompt, as shown below.

RankBot AI keyword research

Click on Use Prompt to command it to RankBot.

Long tail keywords in RankBot

Similarly, use the Brainstorm Keywords prompt in the Prompt Library to brainstorm keywords in your niche. This prompt is particularly useful when you’re starting a new content project and need various keyword ideas related to your topic.

With the help of this prompt, RankBot will generate a diverse list of keyword suggestions based on your topic.

Brainstorm Keywords prompt

RankBot also helps you find secondary keywords using the Find Secondary Keywords prompt. Secondary keywords are essential for enhancing your content’s depth and relevance, as they support your primary keyword by targeting related search queries.

Secondary Keywords prompt

RankBot will analyze the primary keyword and generate a list of closely related terms that can be used to optimize your content further.

List of secondary keywords

You can also use Rank Math’s Research feature by entering your focus keyword in the Focus Keyword field and clicking the Research button. Rank Math will request our AI server to analyze the keyword, and in a few moments, you will find the related keywords available inside your Content AI panel.

Related keywords in Rank Math

2.2 Generate Keyword Clusters

Creating keyword clusters is important for optimizing your content to rank higher on search engines. 

How to Rank for More Keywords with Keyword Clusters

RankBot helps you efficiently generate related keywords with similar user intent, ensuring your content is well-structured and relevant to your audience’s needs. 

Once you have a list of keyword ideas, access RankBot to generate keyword clusters.

Navigate to Rank Math SEO → Content AI → Chat from your WordPress dashboard after enabling the Content AI module.

Access RankBot in Rank Math

Alternatively, you can access RankBot directly from the WordPress editor, whether you’re using the Block or Classic editor.

In the post or page editing screen, click the Content AI icon. Then, within the Content AI metabox, click the Chat icon to launch RankBot.

Accessing RankBot via WordPress block editor

In the RankBot input field, you can type a prompt like this to generate keyword clusters:

Cluster the following list of keywords into groups based on their topic. Each group should contain keywords that are closely related to each other and have the same search intent. Here is the list of keywords: [keywords]

This prompt will help RankBot to organize keywords into groups that reflect different user intents, providing a variety of related keywords to help you rank for diverse search queries.

Keyword Cluster example in RankBot

3 Conclusion

AI keyword research is revolutionizing SEO, making the process faster, smarter, and more efficient.

By using AI tools, you can uncover hidden opportunities, better understand user intent, and refine your content strategy with relevant, high-impact keywords.

As AI continues to evolve, embracing these technologies will not only save time but also improve your chances of SEO success.

If you like this post, let us know by Tweeting @rankmathseo.





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