Broadband Labels Now on All Internet Plans

At this point, all providers have these labels both in stores and on their websites, but some do a much better job than others.

One of the concessions made to ISPs during the drafting of this requirement was not to require them to be displayed until after the user has entered their address. Many nationwide providers have pricing and plans that differ by region, which means that they technically have dozens of plans. Since it’s not particularly helpful to have a screen filled with mostly irrelevant labels, ISPs aren’t required to post labels until after they’re able to narrow down which region a potential customer is in.

Unfortunately, some ISPs hold labels back until even later in the user experience—in some cases not showing the labels until you’re putting a plan in your shopping cart. The whole point of the labels is to help internet users easily compare plans, so they should be shown as soon as users start comparing. If the provider’s page is telling you about Plan A, Plan B, and Plan C, there should always be a broadband label visible on that page.