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An old PETA video showing mistreatment of Butterball turkeys under a previous owner went viral on social media ahead of Thanksgiving, leading to returns and calls for a boycott.
On Thursday, millions of families will sit down for a dinner that, in general, centers around turkey. And in a sizable portion of those homes, Butterball will be the turkey they devour. But with just days remaining until Thanksgiving feasts, the poultry producer has found itself in the middle of a PR crisis from almost two decades ago when the company was under a previous owner.