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How Music Transformed My Business Approach

How Music Transformed My Business Approach


The Duct Tape Marketing Podcast with John Jantsch

 

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter.

Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops. She worked diligently to improve her skills and decided to go ‘pro’ with this career at the encouragement of some of her Nashville-based songwriting mentors. She released her first full-length album ‘Time and Evolution’ on May 3rd, produced by Mary Bragg (highly respected singer-songwriter and one of the only female producers in Nashville). Stephanie was selected as a 2024 Kerrville New Folk Finalist, one of the most coveted competitions in the songwriting world! (they chose 24 songwriters out of 1340).

She shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one’s passion can lead to unexpected synergies and a more fulfilling professional life.

Key Takeaways

Stephanie Sammons shares her journey of embracing her “passion” (as most people in the industry detest calling it) for music alongside her financial planning career, highlighting the courage needed to pursue dreams at any age. She discusses balancing her dual careers, the transferable skills between financial planning and songwriting, and the importance of community support in both fields. She emphasizes creating space for creativity through daily routines, illustrating how integrating passion into professional life can lead to a more fulfilling and enriched career.

 

Questions I ask Stephanie Sammons:

[01:58] Tell us about your journey from marketing to music

[04:37] How did you summon the courage to follow your passion?

[06:29] How do you find funding for all the music production costs?

[11:16] Tell us about the significance behind the song ‘Innocence Lost.’

[13:11] How much life experience is a key part of songwriting?

[15:16] Are any musical mentors or musical influences vital to you?

[15:59] How’s balancing music and your advisory firm going?

[17:19] “You don’t switch the writing on; it hits you when it hits you,” Do you find that challenging?

[18:19] Is your client base and financial firm influenced by you, “the empath artist”?

[24:44] Is there someplace you want to invite people to connect with you and listen to some of your music?

 

 

More About Stephanie Sammons:

 

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

 

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

 

 

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Active Campaign, Stephanie Sammons



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