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How Americans Rate Business Figures
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Being widely known doesn’t always equate to being well-liked. Figures like Bill Gates, Mark Zuckerberg, and Elon Musk, for example, are famous but don’t have a positive view among the majority of Americans.
This graphic visualizes the results of a YouGov survey that asks Americans for their opinions on various business figures.
Bill Gates is the Most-Liked Business Figure
YouGov defines popularity as the percentage of people who have a positive opinion of a person. Fame, on the other hand, is the percentage of people who have heard of that person.
The survey reveals that a majority of Americans do not hold positive opinions of any of these business figures. Bill Gates, for instance, holds the highest popularity rating, at just 45%.
Interestingly, only 65% of Americans are familiar with Apple CEO Tim Cook.
| Name | Popularity (%) | Fame (%) |
|---|---|---|
| Bill Gates | 45 | 97 |
| Warren Buffett | 44 | 87 |
| Mark Cuban | 43 | 84 |
| Elon Musk | 42 | 94 |
| Mark Zuckerberg | 37 | 97 |
| Donald Trump, Jr. | 36 | 93 |
| Richard Branson | 35 | 73 |
| Mike Lindell | 34 | 72 |
| Eric Trump | 31 | 88 |
| Tim Cook | 30 | 65 |
| Jeff Bezos | 30 | 91 |
| Callista Gingrich | 25 | 54 |
Donald Trump Jr. and Eric Trump have high fame scores (93% and 88%, respectively) but relatively low popularity scores (36% and 31%).
Warren Buffett and Mark Cuban exemplify individuals with relatively balanced fame (87% and 84%) and popularity (44% and 43%).
Meanwhile, individuals like businesswoman, author, and documentary film producer Callista Gingrich and Mike Lindell, founder and CEO of MyPillow, are less prominent and have lower appeal.
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