Written by 
1
Governor Joaquín Díaz Mena is promoting a strategic plan to position the state as a key destination in Europe. In a meeting with the Mexican ambassador to Spain, Quirino Ordaz Coppel, he announced that he is seeking to promote long-term stays and strengthen tourism promotion.
(Madrid, Spain, November 23, 2024).- The Governor of Yucatán, Joaquín Díaz Mena, announced an ambitious strategy to position the state as a key destination for European tourism, especially Spanish tourism.
When meeting with the Mexican ambassador to Spain, Quirino Ordaz Coppel, at a dinner in the city of Madrid, he stressed that his administration maintains a total openness to attract investments that strengthen the tourist infrastructure and consolidate the state as a benchmark in the international market.
“We want more European tourists to look at Yucatán, to discover the cultural, historical, and natural wealth that we have, and for their stay to be longer. This will increase the economic impact on tourist services such as hotels, restaurants, and recreational activities, directly benefiting Yucatecan families,” said the Governor.
During his working visit to Europe, Díaz Mena stressed that the main objective is to increase the number of overnight stays of international visitors, ensuring that tourists do not only make one-day visits but also stay one or two nights in the state, generating a greater economic impact for the region.
He also stressed the importance of taking advantage of existing air connections to turn Yucatán into a multi-destination entity that combines culture, gastronomy, traditions, Mayan essence, archaeology, sun, and beach, adapting to the interests of European tourists.
The Governor emphasized that this strategy does not only seek economic benefits. The arrival of European visitors has enriched the multicultural environment of the state, strengthening the ties between Yucatán and European countries, and promoting a cultural exchange that contributes to the social and cultural life of the region.
“International tourism is not only a source of income, but also an opportunity to understand and connect with other cultures, which enriches both visitors and our community,” he said.
In addition, Díaz Mena highlighted the potential of Yucatán as a world-class tourist destination, thanks to its promotional efforts in key markets such as Spain.
TYT Newsroom