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WordPress is a powerful and versatile platform that can bring your website vision to life. However, to fully leverage its potential, you may need the expertise of various professionals. But, which WordPress experts should you hire?
There are developers who can build custom plugins for you, and designers who can create beautiful pages and help you with branding. Or, if you already have a WordPress site, you might require a maintenance service or want someone to help market it.
In this post, we’ll look at seven types of WordPress experts and their roles. We’ll also help you determine which one you should hire for your specific needs, and discuss the advantages of opting for a complete WordPress solution. So, let’s get started!
WordPress experts: who they are and what they do
In this section, we’ll look at seven types of WordPress experts and cover their main responsibilities. We’ll also list scenarios when you’d need to hire that particular WordPress professional.
1. WordPress developers
WordPress developers are the backbone of any WordPress project. They handle the technical aspects, including custom theme and plugin development, website optimization, and troubleshooting.
Their skills range from PHP, JavaScript, HTML, and CSS to working with databases and server environments. They can also integrate your WordPress site with third-party tools like learning management systems and customer relationship management software.
When to hire a WordPress developer:
- You need a custom theme or plugin developed.
- You require significant modifications to an existing theme or plugin.
- Your site needs speed optimization for better performance.
- You’re experiencing technical issues that require in-depth troubleshooting.
2. WordPress designers
WordPress designers focus on the visual aspects of your website and the user experience (UX). They create aesthetically pleasing, user-friendly designs that align with your brand.
Their expertise includes layout design, color theory, and typography. They also ensure that the site is responsive across devices.
When to hire a WordPress designer:
- You want a custom website that reflects your brand.
- You need to improve the user experience of your site.
- Your existing WordPress site needs a redesign as you’re rebranding.
- You want to make sure that your site looks great on all devices, especially mobile phones.
3. WordPress SEO professionals
Search engine optimization (SEO) is a process that helps your website rank for relevant queries in Google. It involves a variety of tasks, like identifying the right keywords and using them in meta titles, descriptions, and more.
Therefore, SEO professionals specialize in optimizing your WordPress site for search engines. They conduct keyword research, optimize content, improve site speed, ensure mobile-friendliness, and build backlinks, among other things.
Their goal is to enhance your site’s visibility on search engines, and help you drive organic traffic to your pages.
When to hire a WordPress SEO professional:
- You need to improve your site’s search engine rankings.
- You’re launching a new website and want to ensure it’s SEO-friendly from the start.
- Your traffic has plateaued, and you need to identify and fix SEO issues.
- You need help with local SEO or targeting specific geographical areas.
4. WordPress security experts
By design, WordPress is a secure platform, but its popularity makes it a common target among hackers. Faults in plugins and themes, weak passwords, and misconfigured settings are all things that can make your website vulnerable to attacks.
Security experts protect your WordPress site from malicious attacks, data breaches, and other vulnerabilities. They conduct security audits and software updates, set up firewalls, monitor your site for suspicious activity, and implement best practices to safeguard your website.
When to hire WordPress security experts:
- Your site has been hacked or compromised.
- You want to proactively secure your site against potential threats.
- You handle sensitive information and need to ensure compliance with security standards and data protection regulations.
- You need ongoing security monitoring and updates.
5. WordPress maintenance professionals
Once you set up a website, you’ll need to make sure that it runs smoothly at all times. This involves carrying out essential maintenance tasks like software updates and backups.
Maintenance professionals handle the regular upkeep of your WordPress site. This includes updating themes and plugins, backing up data, monitoring site performance, and fixing any issues that arise. They ensure that your site runs efficiently on both the front and back end.
When to hire a WordPress maintenance professional
- You want to focus on your business without worrying about technical maintenance.
- Your site requires regular updates and backups.
- You need someone to monitor site performance and fix issues promptly.
- You prefer to have ongoing technical support for your website.
6. WordPress content managers
If your business website has a blog, you’ll need to keep it active with fresh content. This means publishing new posts on a regular basis and updating old ones.
Content managers are responsible for creating, editing, and managing the content on your WordPress site. They make sure that blog posts and pages are engaging and align with your brand’s voice and goals.
They may also handle content strategy and editorial calendars. Plus, they’ll likely be proficient in SEO. Therefore, they’ll be able to create posts based on relevant keywords and popular topics in your niche.
When to hire a content manager:
- You need regular content updates but lack the time or expertise to manage it yourself.
- You want to ensure consistent and high-quality content on your blog so that you can establish authority in your industry.
- Your blog is your main source of organic traffic so you need to keep it active.
- You need help with content strategy and planning.
7. WordPress marketing experts
Finally, we have WordPress marketing experts. These professionals focus on promoting your WordPress site and driving traffic through various channels, including social media, email marketing, and paid advertising.
They can develop and execute marketing campaigns, analyze results, and refine strategies to help you achieve your goals. To do this, they may use advanced email marketing software, keyword research tools, and in-depth performance reports.
When to hire a marketing professional:
- You need to increase traffic and engagement on your site.
- You want to launch targeted marketing campaigns but have no idea what tools or strategies to use.
- Your business requires a solid social media strategy that’s synced with your WordPress site.
- You want to leverage email marketing to connect with your audience.
Should you opt for a complete WordPress solution?
As we have seen, you’ll find WordPress experts who can help you with specific needs. For example, security professionals can protect your site from threats, while developers can build custom plugins and assist with technical issues.
Some of these services may cost more than others. Prices will also vary from one individual to another. Some professionals charge more if they’re more experienced and handle more complex websites:
If you require multiple services, you could end up dealing with different individuals simultaneously. This can make it difficult to stay organized, and you may need to ensure that these professionals are communicating effectively with each other. For instance, your developer may need to liaise with your designer.
Any misunderstanding or lack of communication can lead to delays, glitches, and other problems.
Therefore, you may want to consider a complete WordPress solution. At Freshy, we offer a variety of services, including:
To make things easier (and more efficient), you’ll get a dedicated project manager who will coordinate everything for you. They will analyze your needs and requirements, and communicate this information to the team assigned to your project:
This also means that you can manage every aspect of your site from one place. You won’t have to issue payments to different individuals, remember who they are and what they do, or communicate with multiple people.
Plus, with a WordPress agency like Freshy, the professionals looking after your website can communicate with one another to ensure a smooth process. You won’t have to worry about coordinating different aspects of the project.
And, if you run into any issues or have any questions, you’ll have a primary point of contact who can assist you to resolve problems in a timely manner.
Conclusion
If you have a WordPress website, you may need help running it. There are different types of WordPress experts who can assist you, and determining which professional to hire will depend on your specific needs and goals.
Here’s a quick summary of different WordPress experts and what they do:
- A WordPress developer specializes in custom development and technical issues.
- WordPress designers can help with your site’s visual design and user experience.
- A WordPress SEO expert can improve your site’s search engine rankings and boost organic traffic.
- WordPress security professionals can protect your site from threats and hackers.
- A WordPress maintenance professional is responsible for the regular upkeep of your site and provides technical support.
- WordPress content managers will manage and create content for your website and blog.
- A WordPress marketing expert can promote your website and help you drive traffic through social media, paid advertising, and other channels.
Coordinating with a bunch of different WordPress experts simultaneously can be challenging. To avoid the hassle, you might consider a complete WordPress solution instead. At Freshy, our WordPress services include development and design, maintenance, security, SEO, and more. Get a free quote today!