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Kenyan startup BuuPass, a leader in digital ticketing and transportation management solutions, has partnered fintech company GiftPesa to introduce digital travel vouchers, offering a more flexible and convenient way for Kenyans to manage and gift travel arrangements during the bustling holiday period.
Founded in 2016 by Sonia Kabra and Wyclife Omondi, BuuPass is a B2B2C mobility marketplace that enables users to search, compare, and book travel tickets via web, app, or USSD, while its SaaS platform helps bus operators manage their operations, inventory, and sales.
So far, the startup has sold over 16 million travel tickets and generated over US$100 million in total value of goods sold, while it has also taken part in the Google for Startups Accelerator Africa and been backed by the Google for Startups Black Founders Fund. It also acquired counterpart QuickPass earlier this year.
GiftPesa, meanwhile, is a fintech startup that provides businesses and individuals with a platform for creating digital vouchers. The two companies have partnered to introduce digital travel vouchers, helping users manage and gift travel arrangements during the bustling holiday period.
“We’ve noticed a growing demand for digital solutions in the travel industry, especially during peak periods like the holiday season,” said Kabra. “This partnership with GiftPesa enhances the travel experience for our customers, offering them a convenient way to send travel tickets as gifts and have a safety net for unconfirmed travel dates.”
Unlike traditional paper vouchers that can expire or get lost, GiftPesa vouchers are valid for 12 months and can be redeemed in parts at over 3,000 outlets across the country. This flexibility allows recipients to use the vouchers for multiple trips or select their preferred destination, making travel more accessible.