8 logo design trends to look out for in 2025

In the ever-evolving world of logo design trends, one thing is clear: 2025 promises to bring fresh creativity to the forefront. AI is pushing the boundaries of branding—and today, we face a new era for logo design.

Whether you’re starting a new business or giving your logo a facelift, you’ll want to stay ahead of the latest trends. After all, your logo is a key element of your brand identity. It’s what people see and connect with. And whether you choose to team up with a talented designer or use a free logo maker, paying attention to the latest trends can help you keep your brand fresh and relevant.

Minimalism has dominated the industry for quite some time—and despite the surge of new technologies and design styles, simple typefaces and recognizable elements will rule the roost in 2025. Notable brands like TikTok and Clubhouse are already leading by example. Both demonstrate that a logo that’s unique but still legible in digital formats (especially pint-sized mobile screens) stands the best chance at being remembered. 

Another advantage: Simple logos can be as bold or as understated as needed. Whether it’s a monogram, a symbol or minimalist typography, the simplicity of this design style allows you to appeal to various audiences. 

Wix user Puffin Packaging also shows how a minimalist logo doesn’t have to be boring. Puffin Packaging (which specializes in innovative, eco-friendly packaging) uses clean lines in its logo. It adds a bit of flair by incorporating small, almost imperceptible cutouts within the letters. Its company name is appropriately accompanied by a simple illustration of a puffin that uses the same line style.

Expect more organic shapes, earthy color palettes and designs that mimic nature in the upcoming year. As sustainability continues to be a core focus for many global brands, we’ll likely see design choices that evoke a sense of serenity and eco-consciousness.

Simple, yet intricate, leaf illustrations have become a hallmark of this trend in previous years, symbolizing growth and vitality. Another captivating aspect of this trend is incorporating natural movements into logo designs. Logos can embody the fluidity found in nature, from gentle swaying leaves and flowing water, to a fusion between industry and nature. 

Build a strong connection with consumers who seek eco-friendly and authentic brands by creating a visual narrative that intertwines natural beauty with your sustainability values. 

We’re already seeing a more nuanced use of depth and layers in digital design. This is shifting the way we think when we’re creating a logo, causing many brands to experiment with shadows and layers that add more dimension while maintaining a clean, flat aesthetic.

For example, Wix user Gay’s the Word—the oldest LGBT bookshop in the UK—masterfully uses bold, contrasting logo colors to create a shadow effect. This design choice adds to the logo’s overall impact. It further reinforces the bookshop’s mission to make a lasting impression and serve as a touchstone for the broader LGBT community. 

See more: Looking for tips and tricks to build your brand? Our comprehensive guide to branding can help. 

Logos have traditionally served as a static, unchanging branding asset. But these days, we’re seeing brands like Nike and Coca-Cola embrace a more dynamic approach; in addition to having one main logo, brands may use secondary logos—or derivatives of the main logo—to fit places where the main logo can’t. 

For example, secondary logos may be used as a website favicon, or as a supporting asset for seasonal marketing strategies and campaigns. 

Contemporary glass studio and Wix user HotHaus takes this approach, pairing a typographic version of its logo with a more illustrative version. The typographic version is prominently displayed across its website, serving as a clear stamp of its brand. Meanwhile, its illustrative logo graces its social media pages, offering a warmer, more playful glimpse of its brand while taking up less space. Meanwhile, its website favicon features a third variation—a lone “H” in the brand’s signature pink bubble font. 

Did you know? With the Wix logo maker, you can easily create as many secondary logos as you’d like or need.

Purposely imperfect typography or hand-drawn elements bring a personal touch to your logo, making your brand even more accessible and approachable to those who interact with it. This is particularly true when we’re valuing the real human touch amidst the AI revolution. 

Just like your signature, an imperfect logo is a one-of-a-kind inscription that allows for more creative freedom, and, in turn, can express your brand personality.

“We’re seeing an increase in textured, organic effects like etchings, brushstrokes and fonts that reflect a hand-drawn feel,” says Shayne Tilley, the general manager of Logo and Brand at VistaPrint. “Typography is taking center stage, with letters being sliced, inflated, mixed and layered to create word marks that are fun, unexpected and full of character.”

Check out Wix user TheMuStudiosCo, whose logo features colorful, uneven bubble letters. The logo appropriately appeals to young creatives looking for coloring books, cute stickers, stationary and punch needle products to brighten up their day. Similarly, Plan Happy, an online store selling planners, notebooks and accessories, incorporates a hand-drawn smiley face in its logo. This design choice gives the logo an authentic feel, making it a natural fit for the printed planner industry. 

From fashion runways to web design trends, we continue to see retro styles emerging with modern twists. Imagine combination mark logos that couple classic serif fonts with avant-garde shapes. Or, logo color combinations that pair muted pastels with black or unexpected splashes of neon. In general, nostalgic logos can help highlight old traditions, reinforce heritage or bring back positive sentiments from the “good ol’ days.” 

Wix user Orange County Pinballs, for instance, masterfully elicits a familiar, nostalgic feeling with its playful black-and-white logo. The serif and shadowed font hints at earlier days, which is fitting for a business that sells a bit of nostalgia tech made fresh. The round stamp-style logo also lends a vintage look to the brand, leaning into an important element of logo psychology. 

Geometric shapes and abstract logos have become a staple of futuristic, tech-driven branding. Together these elements convey simplicity, clarity and modernity. While geometric shapes are easy to recognize across both physical and digital screens, fluid and abstract shapes reflect the fast-paced and ever-changing nature of certain industries. 

As an example, furniture store and Wix user Neylan Design opts for a more abstract logo that gives the brand a fresh, modern look. The logo cleverly resembles a floor plan: the square reminds us of a birds-eye view of a room, while the curved lines appear like half-sketched furniture that’s arranged in a Tetris-like pattern in the room. 

Lately, we’ve seen a lot of brands embrace limited and monochromatic color palettes for their logos—and it’s easy to see why. Sticking to just one color or a few shades can give any logo a clean, timeless look. Plus, sticking to one or two colors can help your logo stand out and work well everywhere—from your website to your packaging—without losing its impact. In a world full of visual noise, less can indeed be more. 

Take Wix user Granger Owings as a reference. The fashion retailer uses one solid color for its logo, though at times, it swaps out the black for a blue or white. Like its clothing selection, its logo is highly versatile. It can be displayed across various backdrops without losing its distinctive, timeless quality.